Question 9 While marketing has at times been conducted in unfair and unethical w

Question

Question 9

While marketing has at times been conducted in unfair and unethical ways, if conducted ethically, marketing can be a powerful force in the success of organizations and provide consumers the opportunity to become more enlightened about product purchases.

False

True

Question 10

The two overriding principles behind a number of pieces of legislation designed to regulate marketing and business activities is 1) to ensure free trade and open competition among firms and 2) to ensure firms do not mislead consumers with false and misleading marketing activities.

False

True

Question 15

Advertisements that offer male consumers products that will enhance their personal appearance and sexual performance are subject to the criticism that marketing

causes people to buy more than they can afford

shapes inappropriate cultural values

capitalizes on human weaknesses

increases the prices of goods and services

Question 20

The legislation that prohibits charging different prices to different buyers of the same merchandise and requires sellers that offer a service to one buyer to make the same offer of service available to all buyers is the

Clayton Act

Federal Trade Commission Act

Robinson-Patman Act

Lanham Act

False

True

Explanation / Answer

1. true, if marketing is conducted ethically then it should be more powerful towards the sucess of the organization.

2. True, the two overriding principles behind a number of pieces of legislation designed to regulate marketing and business activities to ensure free trade and also ensure that firm do not mislead the consumer.

3. shapes inappropriate cultural values, advertisement that offer male consumer products that will enhance their personal appearance and sexual performance are suject to the to the criticism .

4. Robinson-patman act, the act that prohibit price discrimination or charging different prices to different buyer of the same merchandise and requires a seller that offer a service to one buyer to make the same offer of service available to all buyer.

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