Question 23 According to the FTC, an advertisement or marketing communication is

Question

Question 23

According to the FTC, an advertisement or marketing communication is deemed to be deceptive or misleading when a substantial number of people or the “typical person” is left with a false impression or misrepresentation of the product and/or the misrepresentation induces people or the typical person to make a purchase.

True

False

Question 24

Advertisers spend more than _____ a year on marketing products to children ages 4 to 12.

$5 billion

$15 billion

$9 billion

$25 billion

Question 25

Advertisements that focus on a person’s physical appearance, such as a person’s weight, are an example of which ethical issue that has been raised about marketing?

marketing capitalizes on human weaknesses

marketing causes people to buy more than they can afford

marketing shapes inappropriate cultural values

marketing overemphasizes materialism

Question 27

Personal beliefs used as standards in guiding an individual’s actions are also known as values.

True

False

True

False

Explanation / Answer

Ans 23: True.

Ans 24: (b) $15 Billion.
Explanation- $15-17 billion is spent by companies advertising to children in the US.

Ans 25: (b) marketing causes people to buy more than they can afford.
Explanation- Overspending on foods and beverages, fitness product and etc.

Ans 27: True,
Explanation- They are principles, standards & qualities that guide us in making decisions.

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