Question 5 In evaluating claims made in advertisements and marketing communicati

Question

Question 5

In evaluating claims made in advertisements and marketing communications, one of the principles the FTC uses in the evaluation is substantiation, which means the firm must be able to prove or backup any claim with independent, scientific evidence.

True

False

Question 6

A trade regulation ruling is a ruling made by the Food and Drug Administration concerning a marketing practice and applies to all of the firms within the industry.

True

False

Question 7

The federal agency that oversees the manufacture, sale, and distribution of tobacco and alcohol is the

Federal Communications Commission (FCC)

Bureau of Alcohol, Tobacco, and Firearms (BATF)

U.S. Post Service (USPS)

Food and Drug Administration (FDA)

Question 8

A cease and desist order is issued by an administrative law judge and requires a company to

refrain from any similar practices in the future

immediately stop the disputed practice and to refrain from any similar practices in the future

immediately stop the disputed practice and to run corrective advertisements

immediately stop the disputed practice

Question 9

While marketing has at times been conducted in unfair and unethical ways, if conducted ethically, marketing can be a powerful force in the success of organizations and provide consumers the opportunity to become more enlightened about product purchases.

False

True

Question 10

The two overriding principles behind a number of pieces of legislation designed to regulate marketing and business activities is 1) to ensure free trade and open competition among firms and 2) to ensure firms do not mislead consumers with false and misleading marketing activities.

False

True

True

False

Explanation / Answer

1. True, In evaluating claim made in advertisements and marketing communications, one of the principal the FTC uses in the evaluation is substantiation , under this firm must be able to prove or backup any claim with independent and scientific evidence.

2.True, trade regulation ruling is a ruling made by food and drug administration concerning a marketing practice and apply to all the firm within the industry.

3. Bureau of alcohol, tobacco and firearms,BATF, IT IS A FEDERAL AGENCY THAT OVERSEE THE MANUFACTURE, SALE AND DISTRIBUTION OF TOBBACO AND ALCOHOL.

4 I mmediately stop the disputed practice, A case and desist orders is issued by an administrative law judge and require a company to immediately stop th edispute practice.

5. True, if marketing is conducted ethically,marketing can become a powerful force in the sucess of the organization and provide consumers the opportunity to become more enlightened about product purchases.

6. yes it is true, the main principles behind a number of pieces of legislation designed to regulate marketing and business activities to ensure free trade and open compitation and also ensure that firm do not mislead consumer.

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