1. Does the story concern you? Why or why not? 2. Do you think Target was at fau
ID: 398251 • Letter: 1
Question
1. Does the story concern you? Why or why not? 2. Do you think Target was at fault? How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did se 307 comments, 167 called-outComment Now Follow Comments Every time you go shopping, you share intimate details about your consumption patterns with retailers. And many of those retailers are studying those details to figure out what you like, what you need, and which coupons are most likely to make you happy Target, for example, has figured out how to data-mine its way into your womb, to figure outwhether you have a baby on the way long before you need to start buying diapers Charles Duhigg outlines in the New York Times how Target tries to hook parents-to-be at that crucial moment before they turn into Target has got you in its ainm
Explanation / Answer
Yes, this news has concerned me. Especially thinking about my activities and footprints being monitored by the company in order for them to create a better functionality for themselves. In this capacity, we can also understand that such a case can be considered as a requirement both by the company and by the customer as well. Not only does it allow the company to optimize their services and products based on the customer, it serves them time and inventory costs which ultimately benefits the customer in return. We can, therefore, say that this can be considered to be a necessary evil.
For the second part of the question, we need to be able to that what Target did is what every other company does in the same capacity. We have to be able to understand that while the information they utilize is wrong, the practice of collecting the information isn't, therefore we can say that yes, Target was at fault here but for not creating better policies for the use of the collected data.
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