What information can you learn about Netflix and its competitors at this site? H
ID: 398192 • Letter: W
Question
What information can you learn about Netflix and its competitors at this site? How could this information help Netflix’s marketing manager? (William)William, Perreault, J., Cannon, Joseph, McCarthy, Jerome. BASIC MARKETING, 19th Edition. McGraw-Hill Higher Education, 01/2014. VitalBook file.
What information can you learn about Netflix and its competitors at this site? How could this information help Netflix’s marketing manager? (William)
William, Perreault, J., Cannon, Joseph, McCarthy, Jerome. BASIC MARKETING, 19th Edition. McGraw-Hill Higher Education, 01/2014. VitalBook file.
What information can you learn about Netflix and its competitors at this site? How could this information help Netflix’s marketing manager? (William)
William, Perreault, J., Cannon, Joseph, McCarthy, Jerome. BASIC MARKETING, 19th Edition. McGraw-Hill Higher Education, 01/2014. VitalBook file.
Explanation / Answer
SWOT analysis of Netflix
To analyze the business performance further, let’s conduct the 5 Forces analysis and identify the competitive advantage factors for the company.
Porter’s 5 Forces Model for Netflix
This media arena is a relatively new sector and several companies are entering the market to have a flavor of the online streaming service
Switching cost of buyers in this arena is quite high. The consumers can easily cancel Netflix’s subscription and opt for a new platform
The suppliers in this case are the content proprietors. They have very high bargaining power while dealing with Netflix. Content suppliers can switch platforms over termination of their agreement
The substitutes of Netflix are the traditional media platforms like satellite and cable TV, movie theatres and DVDs. The reluctant of baby boomers to adapt to new technology may make the threat of substitution, relatively high
The online streaming segment is relatively new and mush is left for exploration. Many media companies are launching their online streaming app in the lines of Netflix
Competitive Advantage of Netflix maintained using the strengths and opportunities available to them:
Ways in which company can work on its weaknesses and threats to improve them:
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