ntent(L051 Planning: Assessing Audience Needs ILO-2] For each communication task
ID: 398142 • Letter: N
Question
ntent(L051 Planning: Assessing Audience Needs ILO-2] For each communication task that follows, write brief answers to three questions: Who is the audience? What is the audience's general attitude toward my subject? What does the audience need to know? a. A final-notice collection letter from an appliance CHticisms in some w youne edtoc nsidersome 4.1S. information ng the ideas owing infor- ntion to the ary, rewrite or media should you choose published in a travel publicati agents and cruise travelers, I of action have differed? In ar instructor, explain how you 4-23. Planning: Assessing Audien Blogging; Communication cal Choices [LO-3], Chapter asked you to withhold impo you think should be includ preparing. Disobeying him your working relationship a ing him could violate your p What should you do? On the manufacturer to an appliance dealer that is 3 months behind on payments, sent 10 days before initiating legal collection procedures b. An advertisement for smartphones c. A proposal to top management, suggesting that mmon camer sult of motor the four sales regions in the United States be co bined into just two regions Fliers announcing reduced rates for chimney cleaning or repairs, to be attached to doorknobs in the neighborhood otor vehicle in Chapter I, would you cons an ethical dilemma or an eth analysis in a brief email mess 4-24. Planning: Limiting Your Scop preparing to recommend that a new heating system that use mily cover e. A cover letter sent along with your résumé to a potential employer A website that describes the services offered by a consulting firm that helps accounting managers cess. The following informatie nate topics that aren't essenti other topics so that your repo a clear understanding of the h n comply with government regulations Naeds ILO-2] Choose aExplanation / Answer
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a. Audience: Appliance manufacturer
Audience’s general attitude towards subject: The appliance manufacturer must treat this on priority, as legal consequences are associated with it
Audience needs to know: The delay that has happened in the payment process and the reason behind the delay
b. Audience: Smartphone consumers and enthusiasts
Audience’s general attitude towards subject: The consumers will take the advertisement seriously if they have a requirement for a smartphone. The general enthusiasts will be concerned about the unique features of the offering
Audience needs to know: The features offered and the price at which the product will be available
c. Audience: Top management
Audience’s general attitude towards subject: The top management must be curious to understand the objective behind the proposal of merging 4 sales regions into 2
Audience needs to know: The objective of the proposal and the benefits that the company may reap from it
d. Audience: Citizens in the neighborhood
Audience’s general attitude towards subject: The people in need of such services will be excited with the reduced rates. The people not having any such requirement, won’t give it much consideration
Audience needs to know: The percentage in reduction of price as well as the list of services offered in that price
e. Audience: Hiring manager of company
Audience’s general attitude towards subject: The hiring manager will show interest if he has a vacancy for similar profile
Audience needs to know: The skillsets and competencies of the applicant and the attributes, which makes him different than the others
f. Audience: Accounting managers
Audience’s general attitude towards subject: The accounting managers will value the communication, as it is quite critical for their work
Audience needs to know: The services offered by the consulting firm and the price charged by them
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