Business-Level Strategies Business-level strategies involve plans to gain a comp
ID: 397959 • Letter: B
Question
Business-Level Strategies
Business-level strategies involve plans to gain a competitive advantage in a particular market or industry. These strategies enable organizations or divisions within organizations to counter or reduce threats from industry forces, thus raising profits.
It is critical that managers understand the various types of strategies available to them at the business level. In this exercise, you will identify and categorize various business-level strategies.
Roll over each company name to read a description. Use your knowledge of business-level strategies to determine which type of strategy is involved in the situation. Then, drag the name to the appropriate box on the diagram.
Low-Cost
Focused Low-Cost
Differentiation
Focused Differentiation
Reset
Southwest Airlines
Southwest
Walmart
Zephyr Paintball
Zephyr
IKEA
Toyota
Bloomingdale’s
BMW
St. John
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Can you please help me categorize?
Explanation / Answer
Southwest Airlines: Low-Cost
Walmart: Low-Cost
Zephyr Paintball: Focussed Differentiation
IKEA- Focussed Low Cost
Toyota: Low Cost
Bloomingdale's: Differentiation
BMW: Differentiation
St. John: Focussed Differentiation
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