LEADER IN ACTION aters Protects Freshwater Supplies Botted water, meanwhile, has
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LEADER IN ACTION aters Protects Freshwater Supplies Botted water, meanwhile, has its own ineratives, Leadership at Coca-Cola and Nestlé w it will produce a product that in certain Former U.S. Attomey John ence at the Wharton School that "If water runs out, it be more important than if the oil runs ders can rederine the possible in these areas. When Washbum. "We're e companies take initiative with intensity and enthusiasm, involved in responsible di they can actually lead the customer u.s. Attomey John Ashcroft said duing a confer We're expected to be good stewards, to packaging, and t s out. Corporate lea and has a precise set of use energy as efficienty as possible. If we fall sh those things, we're confronted with a societal Coca Colts and Nestie waters are two companies that o focus on protecting the world's increasingly challenged Sustainability, said w freshwater supplies. Coca Cola noted in a report that because it sells its products where it makes aries. In north Florida, Nestlé worksi them, the company added to "the ecological and ethical River Partnership to help farmers imperatives that drive our water stewardship, we also irrigation, and use of fertilizers have a vested business interest in preserving and effluent releases into rivers and s improving local water sources. Washburn, in some caseso n boung with the Suwane sustainability vokes engagement outside the companys ven and herbicides, to redice streams. Also in Florida the company is working with Southen Forestry Consu etr Sestrgt, vice president of environmental and tants to manage its 468-acre certified tree fam for on water resources at Coca Cola, noted at the conference mal soil conservation and biodiversity that water and agicoutural production are tighty inter Because Nestlé Waters draws its product from twined. Succeding at transforming companywide opera springs, not rivers, why do that work with ranchers? "trs Washburm. We are pres ions vill take more than a board vote. Seabright pointed about local relationships," said Washb out that Coca Cola follows a franchise model, so it must ent in twenty-six communities around the country wher work with 200 other companies, 500 brands, 300 indepen we have factories, and our employees live there and inter dent bottling partners, and 1.000 manufacturing facilities. act with stakeholders there. We actively seek positive Among its goals, Coca Cola aims to increase waste community engagement, because it builds brand eauty efficiency 25 percent by 2020, and that same year safely and local trust. it's not a selfless act, because there a eturm to conmunites and nature an a equal to what we use in our finished beverages and their production. It wants to be a "net-zero" user amount of water benefits that come back to our company. of water. QUESTIONS Coca-Cola has also committed $30 million over six years to the Replenish Africa Initiative (RAIN), which will Dve two million people access to safe drinking water by 2015. RAIN intends to start more than 100 water access programs in Africa 1. To what extent should business leaders take postve actions to improve the world's freshwater supply 2. To what extent do you think Coca-Cola and Some 40 percent of Nesté Gicbal's factories are in regions expertencing water stress, and 10 percent areas of severe scarcity. The company is reducing its water withdrwal in part through rairwater harnesting), at the same resources in producing pot time it increases operating efficiency. In the long run, the 4. Has the information prese efficiencies "reduce operating costs and conserve scarce a rescurces,' says Mcheel Washbun, vice president of sustain will purchase any of their products ability at Nest6 Waters in North America. Yes our prcjects have to pay backin a certain amount of time, bud our company Recast Corporate Environmental Behavior oves us flexibility on taking a longer time to pay back ters are simply engaging in a public relations gimmick in their efforts to improve the quality of 3. What specific benefits might come back to Coca and Nestlé Waters from their investments of and Nestlé companies influenced whether or no about the Coca-Cob and adapted from Resource penn.edu/), June 28, 201Explanation / Answer
1. It is the responsibility of business leaders to take positive actions to improve the world’s freshwater supply. Companies and their leaders should, as a part of their social responsible initiatives, should take steps and actions to arrest the rapidly declining reserves of freshwater across the globe. It is the duty and responsibility of a company, as a responsible social entity, to give back to the society and environment on which it depends and is reliant to conduct its business. Thus business leaders should be pro-active in the area of improving freshwater supply.
2. I do not think that Coca-Cola and Nestle are engaging in any form of public relations gimmick in their efforts to improve the quality of local water supplies. These companies are dependent on the quality of water available in different parts of the world to manufacture and sell their products. Coca-Cola uses freshwater across the globe to manufacture its beverages. Similarly Nestle is also reliant on spring water to make and sell its bottled water. What they are doing (by trying to improve the quality of local water supplies) is that they are simply securing their future operations. If freshwater is not available in future their businesses and operations will take a big hit and they are simply trying to avoid such a situation. Secondly these companies also realize that it is their social responsibility to protect the environment from which it is drawing resources for its business.
3. The benefits that might come back to Coca-Cola and Nestle from their investments of resources in producing potable water are that it will secure the future of these company’s operations. Sustainable availability of potable water is essential for the operations of these companies. Secondly the companies will stand to benefit as these conservation activities will enhance their brand equity and increase the amount of goodwill that they enjoy in the market. As such the level of trusts and confidence of the consumers will increase towards the products of these companies.
4. The information presented here about Coca-Cola and Nestle has influenced me in a positive manner. I now realize that these two companies are socially responsible entities and hence by consuming their products I am also contributing to preserving the environment in an indirect manner. My knowledge of the initiatives of these two companies will hence definitely propel me to buy the products of these two companies and give them more weight-age and consideration over products being sold by their competitors.
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