You work for a firm that produces potato chips. Your firm is interested in expor

Question

You work for a firm that produces potato chips. Your firm is interested in exporting its products to a different country. India will be the country of choice describe the culture with key elements of its marketing system. Describe the different tastes, needs and customs of your intended customers. Would these differences be consistent and differences among multiple countries in a geographic region. You work for a firm that produces potato chips. Your firm is interested in exporting its products to a different country. India will be the country of choice describe the culture with key elements of its marketing system. Describe the different tastes, needs and customs of your intended customers. Would these differences be consistent and differences among multiple countries in a geographic region. You work for a firm that produces potato chips. Your firm is interested in exporting its products to a different country. India will be the country of choice describe the culture with key elements of its marketing system. Describe the different tastes, needs and customs of your intended customers. Would these differences be consistent and differences among multiple countries in a geographic region.

Explanation / Answer

When we consider India, we need to deal with a lot of cultures and people with different tastes. We need to match our product ot their tastes. We can come up with different flavours so that we can suit the different tastes of people in the country. This changes from country to country and even from region to region. Some might like sweet while some prefer spicy. We need to analyse the area before introducing our product in that region or country. Hnece the preferences changes from country to country and region to region.

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