Document1 Word erences Mailings Review View Help Tell me what you want to do AaB

Question

Document1 Word erences Mailings Review View Help Tell me what you want to do AaBbCcDo ,..A . : :5-2,. LNormal 'NoSpac Heading 1 Heading 2 Title Subtit Paragraph Styles First, read the article "PAY IV.PAY TOO MUCH" on the MARKETING IN THE NEWS section of Mindtap Chapter 3. Then review the four types of competition discussed in Chapter 3 of our textbook (see pages 69-70). A Which companies in the article represent the different types of competitors in the home entertainment market? Can you identify . Brand competitors . Product competitors . Generic competitors . Total Budget competitors In your post, ssplain why you think each pair of competitors fits the definition or type Pay TV is officially too expensive At $120/month for a fairly.basic Dish Network package, the situation in my household has officially become untenable Cord-cutting the act of bailing on Pay TV and moving to Internet content, has become the official new s providers are faced with having to raise prices on the customers it keeps The result? More cord-cutting So am I considering cutting the cord? us pay enber Loes, 2014 2013

Explanation / Answer

Under a market system which has a Perfect competition, is a market characterized by many different buyers and sellers who are selling the similar product with similar intention of profit making and the target audience for those products are also same.

Here the competitors can be categorized in 4 types as follows:

As per the article on Pay TV the Generic competitors in the home entertainment industry are the traditional Pay tv / Dish tv and the new Internet TV contents the cord cutter technology brought by companies like Amazon and Netflix because they are although different featured products but can satistfy same need of entertainment of the buyers .Although they are not perfect substitute to each other but they definitely compete on the basis of different attributes they have about their respective products

As per the article Amazon and Netflix and the upcoming Facebook and Twitter to join the competitionin will become the Product competetors as they belong to same product class with some of product differentiation.

The Pay Tv and the cord cutter technology internet tv do not compete on the basis of price because as per the article the pay tv costs more than internet.

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