Selecting a company for your marketing plan. It is important that the company ha

Question

Selecting a company for your marketing plan. It is important that the company has fewer than 1000 employees but is large enough that public information is generally available and still in business. What is a marketing problem that is easy to articulate? Selecting a company for your marketing plan. It is important that the company has fewer than 1000 employees but is large enough that public information is generally available and still in business. What is a marketing problem that is easy to articulate?

Explanation / Answer

Company Example- Shoppers Stop:

Marketing Problem- How to diversify Marketing and Revenue generation by Omni Channel networking, and how to expand it’s Customer base in Indian region?

Solution Marketing Plan:-

It has recently partnered with hybris software, a SAP company to enable SS to have a single view of the customer by linking multiple identifiers (mobile number, First Citizen number, Facebook, email, etc.) to one single identity. Conversely, hybris technology will allow shoppers to have one-view of the Shoppers Stop brand experience across multiple channels and devices and provide seamless and unified shopping experience.

In the next 3 years, it will extend its omni-channel strategy to its group companies HomeStop, Hypercity and Crossword.

It will initially sell products such as clothes, footwear and fashion accessories on online marketplace Snapdeal in all north Indian cities. It is already selling on Amazon and Flipkart. The experience for the user would be as if they have walked into one of the stores. The online store will be specially curated and will use analytics shared by Snapdeal to manage product selection, promotions and launches

It will enable consumers to access multiple communication channels simultaneously and interchangeably. It will keep customers engaged in individual touch points and as they move among them, this maintains the continuity & consistency of the communication. It will integrate all physical, virtual and mobile sales channels to better deliver frictionless consumer decision making and buying experiences.

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