MAC cosmetics 1. What is the customer segment for this particular 2. Which socia
ID: 396943 • Letter: M
Question
MAC cosmetics
1. What is the customer segment for this particular 2. Which social media outlets does the company 3. Examine the customer segment's response to product, line of products, or brand? use to reach the customer segment? Discuss elements of their campaign the company's social media marketing (e.g through evaluating user-generated content related to the campaign, sales data for particular products, etc.). Based on that response, how effective are the company's social media marketing strategies? 4. Compare the company's social media strategies to one of its major competitors. What does the company do well to distinguish itself and product(s)/brand? 5. Finally, recommend two specific strategies for how the company could more effectively utilize social media to better target its customer segment and increase its competitive advantage in the market. Support your ideas and findings with descriptions of specific social media campaign examples and consumer and market research.Explanation / Answer
Answer
1. Customer segments for MAC cosmetics is young women, students, and teenage girls who are fond and obsessed with makeup products. The brand uses high pricing and target the customers who can purchase and who are willing to invest their money to have MAC as their preferred cosmetic brand.
2. Mac uses social media platforms like nykaa, Amazon, Flipkart many more to sell their products through these e-commerce platforms and to reach prospective buyers. They have many vedio tutorials on application of Mac products and many reviews from the customers who tried it. They also use Facebook, Twitter, to stay connected with the audience and to build strong customer base.
3. customers prefer Mac as a very popular and attractive brand, they provide their valuable response through reviews, ratings and comments on various social media platforms. One of the large selling product includes their wide range of lipstick with variety of shades is most popular among the customers. There social media marketing strategies are good but not that affective as other competitors.
4. major competitors are Lakme, MyGlamm, IBA halal care, many more brands. One of the strongest competitors for MAC, in terms of social media effectiveness is MyGlamm cosmetic brand, which provides wide range of cosmetic products with attractive features like multipurpose usage, travel friendly, compact size, and most importantly vegan and cruelty free. They use social media platforms more effectively than MAC, they have a user-friendly application, website, with attractive offers, they have their vedio tutorials showing make-up experts demonstrating the application of products, they use advertising on Instagram, Various apps, and on YouTube. There price is competitive to Mac with a unique concept of multipurpose products.
5. I recommend that MAC must make its social media marketing strong by designing a website to get directly connected to the audience and customers. Use online campaigns with small contest, offers and giveaway to increase the customer base and profitability. Provide daily or weekly offers on products and can opt for blogging and vedios with experts helping the customers.
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