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what is the difference between an act of philanthropy when done by an individual

ID: 396639 • Letter: W

Question

what is the difference between an act of philanthropy when done by an individual versus a corporation? In short, there is no difference.

Corporate Philanthropy is the act of a corporation or business promoting the welfare of others, generally via charitable donations of funds or time.

With corporations donating more than $17 billion per year to nonprofit organizations and charities, corporate philanthropy has become a hot button topic.

For the week 2 discussion board please discuss why corporations do and do not engage in corporate philanthropy. Please share some of your research.

PS - Following is a list of the 10 most common forms of corporate philanthropy:

Matching gifts
Fundraising matches
Dollars for doers
Team volunteer grants
Community grants
Volunteer support programs
Automatic payroll deductions
No strings attached annual grant stipends
Internal employee fundraising campaigns
Annual giving

Explanation / Answer

Corporations engage in corporate philanthropy to improve their brand image in the eyes of

customers and investors.

This helps them to improve their sales and retain or grow their market share.They are also able to

obtain finance more easily, as investors know their brand.

They are able to attract and retain talented employees which improves their products and services

and increases sales and profits.

Corporations do not engage in corporate philanthropy if their profits are low and they do not have

excess funds. Some corporations believe they should not spend shareholders's wealth and

others feel that the government should be the one spending on public welfare.