The Marketing Environment MY P Mentoring Moment: Macroenvironment vs. Microenvir

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The Marketing Environment MY P Mentoring Moment: Macroenvironment vs. Microenvironment A company's environment consists of both a microenvironment and a macroenvironment forces outside of marketing that affect a marketing manager's decision making. The microenvironment includes forces close to a company, whereas the macroenvironment consists of the larger societal factors that affect the microenvironment and the company Classify the following six environmental factors as an aspect of either the microenvironment or the macroenvironment. Drag and drop each card into the sppropriate category and then click Submit Macroenvironment Bring your tech: More sc their students to bring smartphones and tablets to class, which allows leaners to find inforrmation s are encouraging online rather than in t Medla: The low rankiog of the Colorado school

Explanation / Answer

MACROENVIRONMENT

Media: The low ranking of the Colorado School system is getting a lot of coverage in mainstream media and social media

GenX: GenX's offspring are beginning to enter secondary schools. This generation demands a tech-rich experience for it's children

Economic Downturn: As the economy slows, fewer families can afford to send their kids to private school, resulting in increased public school enrollments

MICROENVIRONMENT

Bring your own tech More schools are encouraging their students to smartphones and tablets to classwhich allows learners to find information online rather than in textbooks.

Finance Department: Financial analysts suggest that a 10% cut in expenses is necessary next year to increase Gerfachs return on sales

Competitors: Gerfach faces increasing competition from firms that produce ebooks only

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