1. Can the MyMagic+ platform be considered a success? Why or why not? What are t
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Question
1. Can the MyMagic+ platform be considered a success? Why or why not? What are the factors you would consider when making this assessment? l.e., what is the definition of success here? 2. What could potentially go wrong with having so much guest information collected through MyMagic+? 3. How can Disney assess whether they are recouping their $1 billion investment? What is the value of this platform to Disney? 4. How should Disney leverage this technology in order to further digitally enhance the guest experience? What should they do next? 5. Are the Magic Bands still going to be important or will guests use other kinds of devices/wearables? 6. Should Disney expand the use of MyMagic+ to its other theme parks?Explanation / Answer
MyMagic+ can be considered as a successful implementation of the technology. This is specific Technology provided a competitive advantage to Disney for correctly assessing information regarding collection of the data from its visitors. This data collection provided extensive support to the overall availability of opportunities for the company by maintaining a competitive advantage by assessing the location information as well as pain points for the organisation in its Resorts. Main reason behind implementation of this strategy was to create an electronic platform that could directly point to word negative places of actors in the theme park. This type of electronic program could be highly risky if any specific information is relieved over the internet or hacked by the hackers. As personal information such as credit and debit card information is also in contact with these specific type of a smart bands, availability of a such specific information to wrong people can drastically affect the overall outcome of implementation of such specific technology into the operational environment. Imitation of electronic systems can be very beneficial for the organisations as they are not limited to the technology being obsolete but they can be easily upgraded. This provides additional safety to the $1 billion investment of implementation of this kind of platform. As it would increase the overall level of reducing the negative points in the resort increasing the overall profit generated by the company, this information gathering can be used for further analysis for creating a better impact on the customers which would be worth investing 1 billion dollars for the specific platform. For taking delivery from this is specific Technology Disney can access the data acquired for improving the different spots in resort as well as for creating easiness in payments. this is smart bands can also be used for providing real time data to the guests regarding their health and other information regarding upcoming events as well as point of interest in the resort. It would definitely increase the overall customer experience benefiting the company by a huge margin. Creating a collaborative environment where the variables can also be made compatible with the system would also be one of the most important approach that Disney should implement. Wearing the magic band can be made optional if any specific type of other band is also seamlessly implemented and integrated into the system for acquiring the same type of data. After acquiring the data from the MyMagic+ program, disney can easily enhance other Resorts capabilities by implementing this type of a structure in the specific segment. Expanding this electronic system would definitely provide understanding of different regions and also helps in understanding the diverse culture and the other resort is in Operation.
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