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ID: 396192 • Letter: H
Question
https://www.chegg.com/homework-help/review-hewlett-packard-hp-case-case-questionnaire-given-towa-chapter-1-problem-1hpc-solution-9780132998260-exc
Please read the section above and answer the following questions on marketing research
1. Discuss the role that MR can play in helping HP maintain and build on its leadership position in the personal computers market.
2. What problem-identification research should HP undertake?
3. What problem-solving research should HP undertake?
4. How can HP make use of social media to obtain MR information?
Explanation / Answer
1) Roles that MR can play in helping HP maintain and build on its leadership position in the personal computer market are:-
The MR helping HP for the consumer loyalty and for promotion execution.The MR have the ability to analyze the market and make a plan according to the market strategies.and must have good communication skills.
°find out why customers are choosing other company product.
°Help with forecasting research for future products.
2) Problems identification research HP should undertake.
°For market potential research
° For Forecasting.
3) HP should undertake problem Solving research
° For segementation
° For targeting and positioning
° Beat the competitior strength by they own strength of making quality product at low cost and by providing good after sales services.
4)HP make use of social media to obtain MR information by encouraging the costomer to review the privacy policy and setting on the social media sites .and by sharing information on social medias the HP collects all the data and used.
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