For each of the 5 broad categories (\"Key External Forces\"-(1. Economic forces
ID: 396135 • Letter: F
Question
For each of the 5 broad categories ("Key External Forces"-(1. Economic forces 2.social, cultural, demographic, and natural environment factors 3. political, governmental, and legal forces 4. technilogical forces 5. competetive forces), list 3 factors in each category that you believe are highly important to Uber. Briefly explain why the factors you selected are important to Uber. (Just to be clear, you will provide that for 15 different factors.)
Create an EFE Matrix for Uber and summarize the results in 5-10 sentences. Use a minimum of 10 key external factors in each category, opportunities and threats, for the EFE Matrix.
Next, develop a Competitive Profile Matrix, comparing Uber with another competitor (i.e. Lyft) and using critical success factors you believe are most important to Uber and its competitors. Summarize these results in 5-10 sentences.
Explanation / Answer
Uber external analysis:
Economic forces:
Social factors:
Political forces:
Technological forces:
Competitive forces:
All these factors are important for umber in order to remain competitive in the world where consumers tend to chose uber more than any public transportation because of the experience it provides. Considering all these factors help the company to maintain its popularity in the market.
EFE matrix for UBER
EXTERNAL FACTORS
WEIGHT
RATING
WEIGHTED SCORE
OPPURTUNITIES
1.rise in number of uber drivers can help reduce the arrival rate
0.07
3
0.21
2. Explore new markets where taxi services are expensive.
0.06
2
0.12
3.tap growing markets where there are no taxi services
0.08
2
0.16
4.appeal more investors by increasing valuation
0.02
3
0.06
5.cheaper electric cars can be used to reduce the cost
0.08
4
0.32
6.additional services like transporting older patients to hospitals could be introduced
0.09
4
0.36
7.tap unsatisfied consumers because of unorganized can market
0.05
3
0.15
8.taje advantage of increasing internet penetration
0.04
2
0.08
9.customers are now more willing to spend on convenience due to high disposable income
0.02
2
0.04
10 .launch movers and packers support
.
0.02
2
0.04
THREATS
1.Different regulations in countries like Germany pose threat for uber
0.06
2
0.12
2.increasing competition
0.04
2
0.08
3.self driving cars could eliminate uber
0.03
3
0.09
4. It is becoming more difficult to retain customers and drivers for Uber.
0.04
1
0.04
6.low profit margins for drivers resulting in loss of quality drivers
0.03
2
0.06
7.scandal and fraud cases are prevalent
0.05
2
0.10
8.conflicts with local authorities
0.07
3
0.21
9. over evaluation to over investment
0.09
2
0.18
10.privacy norms
0.06
1
0.06
1
2.15
Uber has quite good score for EFE Matrix WHERE MAJORITY OF SCORE IS BECAUSE OF OPPURTUNITIES PRESENT with the company. There is huge number of opportunities available for the company which it can take advantage of combating its threats through its strengths in the indytsry.
Competitive profile matrix
UBER
LYFT
CRITICAL SUCCESS FACTORS
WEIGHT
RATING
WEIGHTED SCORE
RATING
WEIGHTED SCORE
advertising
0.20
3
0.60
2
0.40
Service quality
0.10
4
0.40
3
0.30
Price competitiveness
0.15
4
0.60
4
0.60
Global expansion
0.20
4
0.80
2
0.40
Customer loyalty
0.05
2
0.10
2
0.10
Market share
0.05
3
0.15
1
0.05
Customer service
0.10
4
0.40
3
0.30
legitimate
0.15
1
0.15
2
0.30
total
1
3.2
2.45
Competitive profile matrix shows good competitive position of uber as compared to lyft especially in case of global expansion and advertising. Uber should work on improving its legitimacy and customer loyality.
EXTERNAL FACTORS
WEIGHT
RATING
WEIGHTED SCORE
OPPURTUNITIES
1.rise in number of uber drivers can help reduce the arrival rate
0.07
3
0.21
2. Explore new markets where taxi services are expensive.
0.06
2
0.12
3.tap growing markets where there are no taxi services
0.08
2
0.16
4.appeal more investors by increasing valuation
0.02
3
0.06
5.cheaper electric cars can be used to reduce the cost
0.08
4
0.32
6.additional services like transporting older patients to hospitals could be introduced
0.09
4
0.36
7.tap unsatisfied consumers because of unorganized can market
0.05
3
0.15
8.taje advantage of increasing internet penetration
0.04
2
0.08
9.customers are now more willing to spend on convenience due to high disposable income
0.02
2
0.04
10 .launch movers and packers support
.
0.02
2
0.04
THREATS
1.Different regulations in countries like Germany pose threat for uber
0.06
2
0.12
2.increasing competition
0.04
2
0.08
3.self driving cars could eliminate uber
0.03
3
0.09
4. It is becoming more difficult to retain customers and drivers for Uber.
0.04
1
0.04
6.low profit margins for drivers resulting in loss of quality drivers
0.03
2
0.06
7.scandal and fraud cases are prevalent
0.05
2
0.10
8.conflicts with local authorities
0.07
3
0.21
9. over evaluation to over investment
0.09
2
0.18
10.privacy norms
0.06
1
0.06
1
2.15
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