question: How would you go about comparing metrics from different platforms? (Yo
ID: 396124 • Letter: Q
Question
question:
How would you go about comparing metrics from different platforms? (You might use a spreadsheet, a notepad, an analytics tool etc.) Explain why you chose the method that you chose.
Which metrics do you rank best for. Why do you rank best for these metrics?
Which metrics do you need to improve? Why are they underperforming?
Which metrics drive awareness? (Hint: look inside the box at the top of the analytics page, titled 'Awareness'.)
Which metrics drive engagement?
Which metrics drive revenue?
f Facebook Awareness Engagements Twitter 301027 Total Impressions 2725 Total Engagements O Instagram Pinterest in Linkedln YouTube 14255 Page Likes This Week 2726 Heactions and Comments ThiS Week 301027 Impressions This Week You 3020 Shares This Week Total Allocated Budget $5,005.00 Revenue Total Spent on Previous Rounds $4,372.00 $11135 Total Revenue $11136 analytics/charts/instagramExplanation / Answer
Answers:
We can go about comparing metrics from different platforms with comparing the similar metrics with other platforms. The same nature of metrics of different platform can be compared in the same scales of measurement, so that we can understand which platform is working better and which are under performing. Like the followers at twitter, instagram, facebook, google+ etc can be compared with numbers.
We can use spreadsheets and make the graphs for easy data and for complex data we can go for using the analysis tool.
We will use the spreadsheet or analysis tool based on the nature of data, so that we can carry out the adequate analysis and comparative investigation for the data from different platforms
Revenue Metrics we would like to rank best for, because the revenue metrics is able to help us to understand the best platform among the given platform in terms of generating revenue. Revenue generation is the final aim and objective of the platforms, so if we are able to compare the revenues from the revenue metrics, then this is the best metrics for easy analysis and comparison of platforms.
Engagement Metrics: We want improve the engagement metrics. The engagement metrics is underperforming, because the team may not be able to understand the customer requirements and may be not able to attract customers. So they need to understand the key drivers for engagement and focus on improving engagements for each platform.
Awareness metric drive awareness as it is already available in the metrics. This is carried out with the help of posts and cliks on each sides.
Engagement metrics is driven with the help of likes and shares for each platform. Higher the likes, shares and followers, higher will be the engagement metrics.
Likes, retweets, replies, shares, results in engagement and conversion metrics and drives revenue for the platforms.
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