a Mission Statement is a written statement that; highlights operations, reflects

Question

a Mission Statement is a written statement that; highlights operations, reflects management's vision, describes organizations purpose, sets a course for the organizations long term direction and character, helps identify and evaluate product-market opportunities, inspires employees and provides direction for goal setting.

Select a well-established company (Apple, Amazon, Whole Foods, etc.). What is their mission statement? Do you think their business goals, primarily their marketing objectives, are aligned with their mission statement? Why or why not?  Provide examples.

Explanation / Answer

Official Mission Statements

McDonalds mission statement states that, mcDonald's want to provide a perfect place for its customer to eat and dog. For creating in Ambience is one of the main mission of McDonald's. Building relationships with the community as well as providing quality service cleanliness as well as perfect value to the customer is one of the main missions of McDonald's
McDonalds mission statement says that provision of the fresh and high quality food is the main concern for the company in a very clean environment which is also necessary for creating a hospitality based organisation in which customer can feel comfortable while eating. When maintaining the cultural diversity in and out burger has successfully want to be an influencer in the burger industry.

Definitely McDonald's has align itself according to their mission statement by providing a great environment for that customer and developing one of the biggest food chain across the globe. Which type of approach has helped McDonald's to create a competitive advantage over their competitors in their specific market segment where availability of customers is relatively very high as compared to their main competitors. Having a great range of products as well as implementation of diversity by operating in different countries and employing the local workforce has also been great alignment of the company with their official mission statement. Having a great Ambience for eating other of providing cost effective services with high quality is also one of the main examples of staying on the mission statement provided by the company at each and every operational region.

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