What do you make of Sephora ’ s digital and social efforts as of the fall of 201
ID: 395941 • Letter: W
Question
What do you make of Sephora’s digital and social efforts as of the fall of 2010? Was it wise in your opinion to create Beauty Talk as a separate social platform to Facebook? What do you make of Sephora’s digital and social efforts as of the fall of 2010? Was it wise in your opinion to create Beauty Talk as a separate social platform to Facebook? What do you make of Sephora’s digital and social efforts as of the fall of 2010? Was it wise in your opinion to create Beauty Talk as a separate social platform to Facebook?Explanation / Answer
The budget ofSephora's social media is beiing looked to get doubled by the vice president of Sephora, Julie Bornstein in 2011. The vice president needs to assess which media platform will have great impact and also how to measure that impact to justify spending an additional 1 million dollars.
Beauty talk w as lauched in september 2010 as separate social platform to Facebook. IN the era of social networking the idea of launching the Beauty talk has helped alot. It was quite a wise decision as many people have became part of it. As a separate social platforms it gives way to connect the company with beauty insiders, potential customers and clients. It has become a place of promoting the brand as quick customer relationship is managed here. Customers and potential customers ask anonymously any question and experts answer them to which its popularity and reach has increased. Positive word of mouth has resulted. Its special feature of strong search functionality helpos Sephora find its uperuser too.
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