Scenario: You are an ADNOC executive and at a recent board meeting the Chairman

Question

Scenario: You are an ADNOC executive and at a recent board meeting the Chairman expressed concern about the fall of the oil prices and the decrease in oil consumption and what that means for the company. You have been put in charge of an innovation team to conduct an exploratory study of how the company should position itself, what skills it needs, and how it can train its existing employees.

Question:

1• What paradigm shifts does your team need to make?

2• How do you overcome creativity blocks?

3• Apply each Condition of Creative Thinking to the scenario and describe how each condition would be fulfilled.

4. Structure your answer in paragraphs of introduction, analysis, recommendation and conclusion.

Introduction: Problem should be clearly explained by your own words.

Explanation / Answer

As the demand falls for oil, the team needs to first conduct a deep market study to understand the changing trends and the sustainibility initiatives that the world and consumers are moving to. ADNOC needs to understand the key industry trends, and identify the production cost returns through sales. If the sales and revenue is falling , the company may look at divesting and expanding the business across different verticals.

The people i.e. the staff needs to be made aware of the changes and trends in the markets and the new skill sets need to be explored by the field engineersand staff. The training and change management program needs to be rolled out.

The oil industry is stereotyped with using traditional means of updating and evolving their business. However the stereotype needs to be overcome and the company can adopt a design thinking methodology by co-creating with its customers. Looking for businesses that can be the new and sustainable for future growth.

The agile and design thinking methodology would be highly effective in bringing about a change in this scenario.The creativity block can be brought to power by developing close to real life prototypes and proof of concepts.

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