What is the purpose of a S.W.O.T analysis? O to spot threats to a companys marke

Question

What is the purpose of a S.W.O.T analysis? O to spot threats to a companys marketing strategy and devise ways to strengthen that strategy to overcome them O to identily a company's weaknesses so t can develop a plan to correct them O to generate a list of opportunities that are a good fit fof a companys current marketing strategy O to study the compettion and determine their strengths and weaknesses to develop screening criteria that will help a company identity what marketing strategy to pursue

Explanation / Answer

The purpose of SWOT analysis is to analyse the internal environment of the organisation ( strengths and weaknesses) as well as external environment ( Opportunities and threats) to come up with the most appropriate strategy to maximise the gains under given conditions.

As per the definition, option E ( the last one) is the most appropriate.

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