\"It cannot be overemphasized the importance of the top management embracing the

Question

"It cannot be overemphasized the importance of the top management embracing the CRM strategy at the outset and positively dealing with employee resistance to change. I have seen countless projects CRM fail as well as other business projects because of a hidden agenda or lack of comment by a business unit."

Now that you are able to see the role of CRM and understand the "Strategic Vision" and "Elements of a CRM System", comment on the above statement.

Include your ideas about CRM and its effectiveness and implementation in a business situation.

Explanation / Answer

CRM HAVE BEEN SUCCESFULL FOR MANY ORGANIZATIONS BUT MOSTLY THEY KNOW THEIR CUSTOMERS AND HAVE A GOOD RELATIONSHIP WITH THEM AND THE COMPANIES WHO ARE FAILING AT CRM IS DUE TO THIS REASON ..BECAUSE THEY ARE NOT ABLE TO RETAIN AND KEEP THE CUSTOMER HAPPY ,IT DOESNT NECESSARILY THAT BECAUSE YOU WANT CHANGE AND YOURE IMPLEMENTING IT, YOUR CUSTOMERS WOULD ALSO FEEL THE SAME WAY AND REACT THE SAME WAY THAT YOU WANTED

CRM SHOULD BE MORE INVOLVING OF THE CUSTOMER AND THIER REACTIONS REGARDING THE CHANGES RATHER THAN THE COMPANIES

ITS EFFECTIVENESS WOULD BE SEEN EASILY AS

ITS IMPLEMENTATION COULD BE DONE THROUGH THE FOLLOWING WAYS

NOTE PLEASE DO RATE THE ANSWER

Related Questions

Navigate

• Browse (All)
• Browse #
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.