PLEASE ONLY ANSWER IF YOU KNOW ALL THE ANSWERS FOR SURE 12 “The goods and servic
ID: 394327 • Letter: P
Question
PLEASE ONLY ANSWER IF YOU KNOW ALL THE ANSWERS FOR SURE
12 “The goods and services offered” is the definition of which component of the Marketing Mix?
a- price b- value statement c- promotion d- product
13 “Communication and information” is the definition of which component of the Marketing Mix?
a- value statement b- price c- product d- promotion
14 Which aspect of the Marketing Mix is concerned with distribution and delivery?
a- price b- place c- product d- promotion
15 Some examples of “Price” include:
a- social media ads promoting weekly specials
b- it costs the company $10 to aquire a picture frame and the company then sells the frame to the end consumer for $15 ensuring a fair value in the transaction
c- information search, need recognition, benefit alignement, selection, post purchase evaluation
d- information search, need recognition, evaluation, purchase, post purchase evaluation
Which of the following statement is TRUE?
a- corporate strategy is defined by marketing strategy
b- the centerpiece of the marketing strategy is the target customer
c- corporate strategy is completely seperate from marketing strategy
d- the centerpiece of the marketing strategy is product innovation
Explanation / Answer
12. D. Product
Anything that is offered to the market is either product or services which falls under the product of marketing mix.
13. D. Promotion
Promotion of the product is all about communicating the product to the target market. Making the product's characteristics heard and create awareness and demand.
14. B place
Place aspect of marketing mix is about making the product available to customers. Channels of distribution, point of sale, etc are discussed in this aspect.
15. B it costs company $10 to acquire a picture frame and the company then sells the frame to the end customer for $15 ensuring a fair value in the transaction.
Price means any amount that customer pays in exchange for goods and services offered to him. This is an example since $15 is what customer pays and is the price.
16. B. The centerpiece of the market strategy is the target customer
A company's goal is to be able to reach out to the customer in the most efficient and impactful way and to do that they take special note of the target customers characteristics and cultures to base their marketing strategy on.
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