Analyze arketing opportunities using environmental scanning market data, measure

Question

Analyze arketing opportunities using environmental scanning market data, measurement, and analysis. 2. Explain issues pertaining to marketing environment both internally and externally 3. Demonstrate an understanding of the global competitive environment and the changing marketing practices 4. Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers 5. Ability to carry out objective and scientific analysis of consumers' needs and wants Case Study From a small kiosk in a shopping mall established in 1997, Dr Cafe has become one of the leading coffee-shop chain in the Middle East with over 600 branches in the world. Dr Café's success has among young and trendy peopl of selecting the "best beans" in the world. Between 2008 and 2010, it has continued its aggressive expansion to Malaysia and Singapore with more b fact, in its plan for 2030, Dr Cafe has set its vision to expand globally and increase its network to over 30,000 branches! The marketing department has been assigned by Dr Cafe's CEO to investigate and propose possible options for expansion into a completely new area that is Europe. You are assigned by your marketing manager to help in this regard built upon its popularity and its unique approach ranches in sight. In Questions: 1. What variables need to be considered while 2. Which market entry strategy you would suggest most 3. Discuss at least three challenges that Dr Cafe may developing a list of potential countries? suitable to enter into the global market? face in the early period of expansion.

Explanation / Answer

1.The variables that are needed for a manager to determine the potential country for coffee business are related to cultural, demographic, people paying capacity, people choice and taste preferences, competitors in market etc.

2.Franchising is the most suitable for this business to expand globally as these would involve less cost and good fixed return on its business operation in other markets.

3.The three challenges that Dr café will have to face are:

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