The Juicero is a juice making machine was launched with a clearly articulated pr

Question

The Juicero is a juice making machine was launched with a clearly articulated product concept, but it cannot be considered a viable new product innovation. Why?

The technology used is not feasible.

The level of need for the concept is insufficient for the concept to be commercially viable as a mass market product.

The benefits provided by the product concept are not conceivable for any niche market segments.

The form of product cannot be articulated.

The technology used is not feasible.

The level of need for the concept is insufficient for the concept to be commercially viable as a mass market product.

The benefits provided by the product concept are not conceivable for any niche market segments.

The form of product cannot be articulated.

Explanation / Answer

Ans: The level of need for the concept is insufficient for the concept to be commercially viable as a mass market product

Reason: Juicero launched high end juicer of around 700$ which helps to squeeze last drop of juice. As per feedback from people, it only saves two minutes of packet squeezing. So, it is very costly and did not offer any superior experience for commercially viable.

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