Q 6. For the single-use camera shown carry out the following: (a) Translate the

ID: 393737 • Letter: Q

Question

Q 6. For the single-use camera shown carry out the following:

(a) Translate the following lists of customer statements about into proper needs statements.

(b) Organize the needs into hierarchy needs using infinity diagram and

(c) Establish the relative importance using Kano Approach.

1) I need a camera to take anywhere

2) Sometimes I take picture indoors / outdoors

3) I don’t like the edges of the camera

4) It would be nice if the camera would fit in my pocket

5) I need the camera to be light and thin

6) I need to be able to shoot almost anything without adjusting the focus

7) I don’t like waiting too long for the flash to recharge

8) I don’t like to load/unload films

9) It would be nice if the camera had a strap

10) I expect the camera to be low cost