. Choose a product that you have purchased in the last month and explore several
ID: 393248 • Letter: #
Question
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Choose a product that you have purchased in the last month and explore several different competitors who sell a similar product. Find out what you can identify about the promotional activities that each of these competitors use to communicate with customers about their products. Pretending that you are a marketing consultant who was hired by the company that makes the product that you purchased, you will send an email memo to the marketing director describing your findings from analyzing the competitors’ promotional strategies. Format this as an email document that includes sentences in several paragraphs, as well as a table presenting some of the information. While this assignment is an opportunity to hone your email writing skills for conciseness, you are still required to cite your sources for your reader.
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Explanation / Answer
Ans:- Let us take an example of smartphone as a product. The various strategies that competitors use to communicate with customers are:-
a). One mobile company used to promote their product based on camera feature and selfie quality, whille other promoted with a feature of long lasting battery.
b). Some mobile companies have promoted it as a phone with best sleak feature and design.
c). Some companies has positioned the product as an aspirational brand and promoted it as a brnad of successful people.
d). Some companies have promoted their brand as best service provider and durable brand which can be a companion of customers for long time.
e). Some companies have promoted their brand as best technologically advanced smartphone which can do multiple things at one time with full efficiency.
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