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30 study done by Go Sachs & Co., Dell is LP. Copyright© 2013.All rights reserved

ID: 393106 • Letter: 3

Question

30 study done by Go Sachs & Co., Dell is LP. Copyright© 2013.All rights reserved. HR IN SMALL BUSINESS Spyker Cars From its inception, Spyker Cars, a Dutch builder of finally removed from the Stock Exchange in 2013 exclusive sports cars, has seen a history of struggle after failing to sign and implement a restructuring when it comes to business continuity. The company agreement. In that same period, Spyker also tried to was founded in 1999 by entrepreneurs Victor Muller attract private equity. Attracted by Spyker's image and Maarten de Bruijn. The name "Spyker" refers to and persuaded by the charismatic Victor Muller, many a car and aeroplane manufacturing company which investors bought themselves in-but also left, feeling was founded in 1880 and which went bankrupt in disappointed. In addition, the brief adventure of tak- 1926. The Spyker logo displays the rotary engine of ing over Swedish car manufacturer Saab failed to help an airplane, as a reference to its ilustrious predeces- Spyker Cars in strengthening its financial position. sor. Spyker Cars has been involved in the business of Looking for ways to cut costs and expenses, Spyker building sports cars from 2000 onwards. In 2005, head Cars moved its entire production from Zeewolde (NL) to designer Maarten de Bruijn left the company, leaving Whitley, Coventry (UK), where in 2010 assembly work took place in partnership with CPP Manufacturing. Vic- Profitability has been a challenge from Spyker's tor Muller announced this as follows: "In these challeng because the company has always been ing times, a small manufacturer like Spyker has to find looking for equity to compensate its losses. In 2004, ways to reduce costs as well as improve its efficiency Cars was listed on the Euronext Amsterdam By relocating vehicle assembly to CPP (Manufacturing), However, due to severe losses suf- which was Spyker's very first contracting partner at fered in the period from 2004 until 2011, Spyker was the inception of our company in 2000 and has been one Victor Muller behind as Spyker Cars' CEO. launch in 1999

Explanation / Answer

1) An HR manager can engage with the employees and undertake motivational sessions with the employees at Netherlands and provide them with a view of the company’s future plans thus providing employees with a greater sense of involvement in the company’s future. Also the HR manager can take up individual discussions with employees and discuss their career plans in the midst of the outsourcing and this will calm nervous employees and also inspire them to think long term with the company and grow along with the company.

2) Outsourcing in a smaller company is harder as it creates more insecurity for employees as there are lesser avenues for the employees who were involved in the work to be reallocated. Efficient human resource management can dispel the feeling of fear and chaos which could be prevailing in these situations and provide confidence to employees that the company values their association. Also the HR can communicate long term plans of the company which introduces predictability and reduces the uncertainty for the employees.

3) Spyker Cars has to spend more in Research and Development and also reorient its hiring and skilling process to ensure that it has a highly skilled engineering team to roll out innovative products. Reallocating employees and identifying their strengths and then deploying them would also be needed to align the business objectives with the strengths of the existing workforce.

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