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6.12 Direct Claim: A Not-So-Smart TV E-Mail (L.O. 3) After you receive an unexpe

ID: 392901 • Letter: 6

Question

6.12 Direct Claim: A Not-So-Smart TV E-Mail (L.O. 3) After you receive an unexpected bonus, you decide to indulge and buy a new 4K Ultra HD TV. You conduct research to compare prices and decide on an Insignia 50-inch LED HD TV Model NS-50DR710. You find a great deal at Digital Depot for $399.99 plus tax. Although the closest store is a 30-minute drive, the price is so good you decide it's worth the trip. You sell your old TV on Craig's List to make room for the Insignia and spend several hours installing the new set. It works perfectly, but the next day when you turn it on, nothing happens. You check everything, but no matter what you do, you can't get a picture You're irritated! You are without a TV and have wasted hours hooking up the Insignia. Assuming it's just a faulty set, you pack up the TV and drive back to Digital Depot. You have no trouble returning the item and come home with a second Insignia TV Again you install the TV, and again you enjoy your new purchase. But a few days later, you have no picture for a second time. Now you are fuming! Not looking forward to your third trip to Digital Depot, you repack the Insignia television and return it. The customer service representative tries to offer you another Insignia model, but you decline. You point out all the trouble you have been through and say you would prefer a more reliable TV from a different manufacturer that is the same size and in the same price range as the Insignia. Digital Depot carries a Samsung (Model UNSOKU6300) that fits your criteria, but at $749.99, it is more than you had budgeted. You feel that after all the problems you have endured, Digital Depot should sell you the Samsung at the same price as the Insignia. However, whern you call to discuss the matter, you learn that the local sales manager isn't authorized to make this decision. You are told to submit a written request to the regional office Your Task. Write a direct claim e-mail to Christopher Sanchez, Regional Manager at Digital Depot, in New Orleans, Louisiana, asking him to sell you the TV for less than the advertised price

Explanation / Answer

Direct Claim- A Not-So-Smart TV

To

Mr. Christopher Sanchez

Regional Manager at Digital Depot

New Orleans

Louisiana.

Dear Mr. Sanchez,

Sub- Replacement TV for Insignia that stopped working.

Trust this email finds you well.

I bought an Insignia 50-inch LED HD TV model NS-50DR710 (cost $399.99 plus tax) on 20th September 2018 at your store Digital Depot located at Sunnyvale. Unfortunately, the product did not perform well. The TV stopped working the very next day. I had to drive all the way from my residence (which is a tiresome 30 minute drive) to your store and got it replaced by another Insignia model the next day. Regretfully, the second Insignia model TV also stopped functioning.

I am highly disappointed and frustrated because the products did not function well. I believe that the features mentioned in the advertisements are misrepresented.

In order to resolve the problem, I would appreciate if you could provide me with a replacement for the failed products. I would prefer the Samsung model UN50KU6300 (cost $749.99) to replace the failure models. Since Samsung is a more reliable model, I would prefer Samsung than any other TV brands.

I would appreciate that my problem is resolved at the earliest. I would wait for your call before I seek help from the consumer protection agency or the Better Business Bureau for providing faulty products.

Please call me at my number 123-456-13345

Sincerely,

Thomas Heffernan

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Adjustment- Responding to TV claim

From

Christopher Sanchez

Mr. Christopher Sanchez

Regional Manager at Digital Depot

New Orleans

Louisiana.

To

Thomas Hefferman (please note- emails should not be metioned in our answers)

CC- Herbert Greene (Store Manager)

Dear Mr. Hefferman,

Thank you for letting us know your experience with our Digital Depot products. I apologize for the inconveniences caused to you and appreciate you taking time to share your concerns. We value your feedback.

Our goal is to provide reliable products to our customers consistently and gain customer acceptance on trust and reliability. Based on the events mentioned in your email (about Insignia products), I understand that we have not met our goals. We would definitely look into the issue and identify the cause to the faulty products. Please be assured that our tie-up with the Insignia brand would be reconsidered if there is any misrepresentation to the features mentioned.

To resolve the problem, we can provide you with an adjustment product. Since your request for the Samsung model has a substantially high cost, we regret to inform you that we are unable to replace such a high-end model for the price of Insignia. However, I would be glad to offer you the below options:

          Please allow us another opportunity to meet your requirements as it is a great privilege to serve our customers.

Sincerely,

Christopher Sanchez

Regional Manager, Digital Depot.