Explain the characteristics of the Market-Driven Strategies of Apple Inc. Please

Question

Explain the characteristics of the Market-Driven Strategies of Apple Inc. Please touch on each of the following focal points:

- Customer Focus

- Competitor Intelligence

- Being Market Oriented

- Cross-Functional Coordination

- Performance Implications

- Determining Distinctive Capabilities

What are the capabilities of the company and how do they relate to the company’s organizational processes?

How does the company create value for customers?  

Is the company customer driven? If so, how did they become customer driven?

What is Apple’s corporate strategy framework? What is the company’s business and marketing strategy?

What are some of the obstacles Apple has faced due to the challenges of a new era for strategic marketing (i.e. escalating globalization, technology diversity and uncertainty, ethical behavior and social responsiveness, and internet dynamics)?

Explanation / Answer

Apple is am multi million brand with huge investment and a a very large number of investors. Their strategical implementation is definitely one of the world's best implemented strategies.

• International Strategy.

Apple's international strategy includes a wide range of products spanning from premium pcs to the iPhones. Their international standardization includes standardization of the overall services and the product quality over Fr markets.High investment on research and development and large number of stores and outlet with state of the art warranty management system makes them the biggest empoyer and tech provider in the same field. One of the main strategies are to provide a feature packed premium device which is generalized in every global region.

• Strategic Implementation

Apple's basic strategy is to develop the products and simultaneously improving the design and utilize the overall difficulties by implementation of different strategies. Company's strategy is to build quality product which are based on performance and stands out of the market .

Apple's quality standards are very high hence produced products R&D cost is usually very high and final product si superior in terms of quality. Company also put extreme efforts to do something out of the box.

• influence of Ethics.

Apple's model includes ethical a s well as social responsibility and its composition of the legal, Ethical and economical responsibilities hence all the influence of the ethics and social responsibilities reflects in the organization.

a well organized governing system with a proper strategical implementation drives the company and also make a better work environment for the system. Apple's ethics standard is very high and which is applied into the work structure if the company from the very basic level.

• Innovation and Diversification.

Apple has a big diversified range of products . Initially apple used to deal in computers only then they came in the ipod and then mainstream phone business. Apple has evolved itself from a computer company to a big global brand. Constant research and development and high number of best engineers and bright minds are already looking for the best ideas and to create a better product

Apple has been constantly growing in the industry and has been turned into a technological giant in last decade. Apple's strategy regarding diversification is intense and they have been grown from a variant company to an extremely large structure with the help of the specific diversification into the product range.

Apple started with an iPod which delivered extremely qualitative music. This is specific product increase the company's overall image in the society by maintaining a brand image of provision of quality products. As the iPod gained publicity overall uses of the current market capture ntern was reduced by a large margin and these users were shifted to Apple as it provides better music quality.

Later Apple introduced mac which the direct competition to Dell and HP computers but it couldn't outrun hP and Dell from the race as their overall position in the market was intense. As the Apple meteoric trajectory begin in 2010 with adjustable price of $20 a share when the first iPhone was launched. As the iPhone was launched Apple was also successful to capture the market by introducing this specific diversification strategy into their system. Apple was successful to grow IT share price to $250.

Apple corrected itself by maintaining wide range of products to compete with the existing competitors in the market. My projecting IT cell are the most secure and technological you Orient IT company Apple built their own customer base with the maximum intensity. Huge revenues were gained from this specific diversified products diversification strategies increase their overall profits which later turned this company into a technological giant. IPhone have been very well known for providing quality as well as security which is unmatched to each and every competitor.

Shifting from iPad to iPad and then I phones and even dealing in maths and Macbook is one of the main diversification strategy of Apple to provide was strange of available products in a single platform. By reducing the cross platform availability apple has successfully created and cloud oriented data system which can be interlinked between multiple devices which increases the overall sales of the products as it requires and specific device for interlinking between two platforms.

Apple TV is one of the newest products of Apple range and it is also capturing the TV market as a part of the diversification process of Apple.

Does a specific diversification in order from ranging to iPhone, Mac, iPad and iPods is Wesley applied in the company's structure. This diversification process created one of the best markets available for any technological company and provide data structure for the organisation to implement the newer Strategies and provide a better revenue from the same market.

Apple's diversification have a limited number of products in its product range. in terms of competing with the extremely wide range available in other competitive platforms. This would directly create a challenge of being competitive in the highly diversify Market by the other companies as well. Lacking cross functional capabilities other operating systems is also one of the main drawbacks of this apple diversification process. An apple has diversify its service base, to the Apple devices only which can be used in the Pacific Apple diversify devices.

Apple has availability of technological innovations as well as other processes which are very essential for the company operating in the specific market to stay advance and to provide better support to the overall organisational structure of Apple. This advancement in technology and innovation helps them to maintain the market segment by creating inquisitiveness in customers and increasing the overall competitive level.

Innovative product designs as well as technology that is ahead of the competitors is always a core competency of Apple to provide better support to overall competitive structure of apple. This type of approach helps Apple to maintain high quality standard in the specific market segment and it to compete with the specific market standard.

Apple has always operated many self operated stores across the globe which gave it a competitive advantage in terms of increased reach to its customer by appropriate operation structure of their own stores. By reducing the effect of the third party retailers and directly relying on the service provided by the proprietary stores of Apple for ensuring better care and customer satisfaction.

Simple design strategy of Apple is also one of the main constituent of the competitive advantage gained by the company. There aesthetic design allowed the company to reduce the overall cost of manufacturing the product which improves the serviceability of apple in a specific market segment.

All of the above factors are responsible for giving competitive advantage to apple and to improve the overall serviceability by using that assets that Apple have developed. Is approaches are highly proprietary as apple uses better management techniques for improving your over unity and for providing better care to the customers for creating a unique experience giving them a competitive advantage in the specific market segment.

P.S. - Please leave a comment if any explanation is needed.

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