amazon For this assignment, you will research the innovation architecture of at
ID: 391908 • Letter: A
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amazon
For this assignment, you will research the innovation architecture of at least three companies that are well-known for successfully supporting a culture of innovation. Write a 1,500-word paper that addresses the following: 1. What particular elements of each organization's culture, processes, and management systems and styles work well to support innovation? 2. Why do you think these organizations have been 3. Based on what you have learned, what processes 4. Imagine yourself as an innovation architect. able to capitalize on innovation and intrapreneurship while others have not? and systems might actually stifle innovation and intrapreneurship? What structures or processes would you put in place to foster a culture of innovation within your own organization?Explanation / Answer
Culture incorporation: There are so many companies in this world which are successful in one geography but are just unable to survive in other places, Ironically there are some markets that are extremely important but also culturally very different from rest of the world, Such example will be discussed below
Amazon.in
I am mentioning this company, because it was successful in establishing itself as a large e-commerce platform in most difficult market in the world "India". India logistics situation is extremely weak, Its expressways are under construction for over two decades and they are no way near completion, Amazon dared to venture into Indian e-commerce business, It had to reinvent itself in this country,
Logisitcs: First they invested heavily in logistics, To ship a product from point a to point b in India is near impossible when Amazon first came to India, Now it has started its own hubs of transportation which enabled it to ship goods from one city to another in record time. In future Amazon might need its own transport jets as volumes are picking up rapidly.
Culture: The culture of India is very different from rest of the world, There are large cities with minimal infrastructure and people are resistant to change, This has contributed to troubles for companies like Amazon. They had to start various transportation hubs within large Indian cities to be able to deliver goods to various parts within city. The operation just is in gigantic scale.
Technology: Technology adoptation within small cities is extremely difficult in some cities there are only one Internet service provider and they do not offer broadband. So such problems hinder technology migration. Amazon on its part bought in devices that connect via mobile networks and sync with their servers just as products get delivered to customer, Such operations has improved their efficiency;
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