the product was given to use for this: almond butter Marketing Campaign o Descri
ID: 391547 • Letter: T
Question
the product was given to use for this: almond butter
Marketing Campaign o Describes the target market. o Outline a marketing campaign for launching your good, service or technology. Be sure your campaign is appropriate to the nation's cultural environment. o Identify the media you will use for marketing your product. Justify your decisions. o Estimate an appropriate marketing budget. Conclusion o How will you measure performance? o What key factors should your company monitor? o In your final analysis, is this IB Plan feasible? What are your recommendations for proceeding with this plan? Would you change any portion of your analysis?Explanation / Answer
Selected Industry - Beauty products industry
Beauty products industry has been very widely increased across the globe as a boost in the beauty products have increased by a large margin. This is specific increment of a used in the beauty products directly induced a requirement of a better management plan for the marketing mix of executive business summary for the beauty product or industry. Beauty products have been very widely advertised as a product to stay young and charming. These specific beauty products have been creating a worldwide presence by their advertising as well as different market strategies.
Beauty products have been targeting people from the age of 16 to 50 years. The mean concentration of ace group has been widely focused on this specific age group as most of the beauty products are used by teenagers or this specific age group. By having an analysis over the specific beauty product, a company can easily increase its level of effectiveness over the specific age group. These products are basically targeting specific age group and projecting themselves as the best available cosmetic product in the industry. Just specific projection of the brands create a competitive market for each and every segment and also enhances the overall availability of the beauty products for the customer.
Unique selling proportion plays important role in each and every beauty product which is being sold in industry. Some products like dove directly focus is on the fairness for creating a USP over the fairness criteria. While on other hand products like PNG and other brands focus on creating an Unique Identity by providing quality as well as wide range of available products for the customer. Unique selling points also offer different ability to an specific customer to create a brand image in a customer's Mind by originating some specific idea of creating a unique selling point. Unique selling point helps a company to create a more effective marketing strategy for selling a brand into the market.
Pricing in position is usually determined by the specific market in which the cosmetic product is being sold. By analysing the capabilities of the buyers in some specific region the overall marketing strategy with the help of the pricing price. Is done. This is specific practice also increases the company's Ability to understand the specific price point for region. Different surveys as well as having analysis over some specific region a company can easily increase its level of implementation towards the specific Society for deciding the best price point for its product. Price point dist also increases the level of implementation as well as sales of the product towards the specific organisation which can be very helpful for an organisation to determine the price point and increase its overall sales.
Distribution plants can be differ from region to region as every region has a different distribution system. Some regions used supply chain network relying on the distributors while some directly supplies to the Super Stores or supermarkets. As the customer is divided into different categories, differences in the supply chain as well as distribution network soccer in each and every market. Did a specific market differ by a large margin in terms of differentiating the distribution platform. By creating an efficient supply chain network a company can easily increase the level of implementation towards the specific distribution system.
I will directly introduced coupon based of a system which would increase the reach of my store as well as availability of the different products regarding competitions and other aspect. By arranging the campaigns as well as different competitions and sponsoring different competitions would be a main category for my cosmetic product to attain the brand image.
Reach of brand image would help our company to grow inside a society. By creating different promotional offers for my brand I will directly increase the level of implementation of our products in the society. Providing coupons and samples would be one of my main Strategies for increasing the level of sales in the society.
I would be using different social media platforms such as Facebook Twitter and other platforms for creating an online Ad campaign and running my ads as well as audio visual ads on the specific platforms for creating an identity of the brand in the people's mind. By targeting the specific age group in the Facebook as well as other social media options I will directly implement my product as the most prominent product in the online marketing system.
By providing cross platform ability for my organisation I will directly introduce convergence from different platforms to the mobile devices. By implementing conversion policy of creating in market over the mobile devices I will directly increase the level of involvement of the customer as mobile devices are mostly active and one of the most prominent devices to advertise your cosmetic product.
Joint venture and partnership would be very beneficial in setting up international market in different countries. In the countries I don't have experience in expanding my specific business I will be contributing as well as joining different industries to create joint venture and partnership for increasing my business. Main advantage of this is Pacific partnership would be that I would not be knowing the specific market for the company I am going to do joint venture with would be knowing the specific strategies of clean the market in the specific industry. This would directly benefit our company to create more profit in the same region by reducing the overall cost.
By having a referral strategy and creating a referral program which could be widely increased for trying the company's product could be very beneficial for an organisation. Having a special referral program in which the customer is benefited by the different referrals provided by another customer can be very beneficial for an organisation to increase the reach in the customers and also create a brand identity in the market.
After gaining the specific quality requirements for the market and creating a brand image a company should be able to increase its prices by a little margin according to the specific market square generating use revenues. By providing premium products over the same market a company can easily increase the overall transactional prices towards different market sources such a Supermarket as well as retail stores.
By maintaining the performance as well as quality of the organisation and Organisation can directly increase its level of ratings and towards the specific Market by maintaining the ethics and culture of the organisation. Being oriented towards equality also helps an organisation to create an identity in the market and being more specified towards the specific cosmetic product industry.
Companies financial production would be directly based on the specific market in which the company is dealing in. Different investors as well as a stock availability of the market resources company would be directly implementing themselves as a business into the marketing industry of the cosmetics. After creating a brand identity the specific company would be able to gain investors as well as different sponsors to maintain and identity in the market as well.
P.S.- Please leave a comment if any explanation is needed.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.