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gdale.open.suny.edu/webapps/assessment/take/launch jsp?course assessment id-3886

ID: 391526 • Letter: G

Question

gdale.open.suny.edu/webapps/assessment/take/launch jsp?course assessment id-38869 18course_id-2 QUESTION 22 A major difference between public relations and marketing or advertising is that o marketing and advertising promote an organization public relations promotes an entire organization, including its people, products, and services D public relations promotes only a product or a service marketing and advertising promote an organization's individuals rather than its products or services QUESTION 23 To effectively communicate with a public, it is important to recognize that most publics have the same needs many publics are most interested in the technology you use all publics have overlapping organizational needs all publics have their own special needs and require different types of communication QUESTION 24 Public relations can best be described as a profession that is practiced mostly in the United States a continually evolving social science an old fully established profession a practice that has not yet come of age QUESTION 25 The silent majority refers to people who are strongly uncommitteed people who are in the muddled middle people who are strongly committed "people who have cognitive dissonance to #are

Explanation / Answer

22. A major difference between public relations and marketing or advertising is that marketing and advertising promote an organisation

All other statements are false.

23. To effectively communicate with a public; it is important to recognize that all publics have their own special needs and require different types of communication as each individual is different and has a different background

24. Public relations can best be described as a continually evolving social science.

25. The "silent majority" refers to people who are in the muddled middle.