7) The Canadian Federal Government may be considered what type of marketing buye
ID: 391502 • Letter: 7
Question
7) The Canadian Federal Government may be considered what type of marketing buyer? A) federal buyer. C) government buyer B) ultimate buyer. D) organizational buyer 8) Effective marketing requires: 8) A) all departments within an organization to work together. B) selling unwanted things. C) good common sense. D) intimate knowledge and understanding of consumers and the marketplace. 9) Why did Hot Pockets Snackers fail? A) The initial product launch had poor advertisements B) Consumer needs were not met C) The target market was not accurately defined D) Consumers could not tell the difference between Snackers and the original 10) Marketing refers to 10) A) the production or provision of goods or services that will generate the highest return on investment. B) an organizational function and a set of processes for creating, communicating. and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. C) the process of identifying the greatest number of target markets for a good or service. D) the strategies used in the advertising and promotion of goods and services 11) Government legislation restricting Internet alcohol sales would affect online sellers such as Virtual Vineyards. For Virtual Vineyards, this legislation would be an example of a(n) factor. A) environmental C) price B) process D) promotional 12) Walmart emails a two-for-one coupon for baby wipes to a consumer who has 12) consistently made the previous purchases of diapers, baby clothes, baby toys, and baby food over the last three wecks. Walmart is likely using aprogram to send the coupon. A) Coupon Relationship Management (CRM) B) Customer Relationship Management (CRM) C) New Parent Management (NPM) D) Coupon-Based Incentives (CBI)Explanation / Answer
7. The Canadian Federal Government may be considered as a government buyer.
Answer: Option C
8. Effective marketing requires intimate knowledge and understanding of consumers and the marketplace.
Answer: Option D
9.Hot Pockets Snackers fail because the consumers needs were not met.
Answer: Option B
10. Marketing refers to an organization function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships.
Answer: Option B
11. For Virtual Vineyards, this legislation would be an example of an environmental factor.
Answer: Option A
12. Wal-Mart is using a (Customer relationship management) CRM program to send the coupon
Answer: option B
Related Questions
drjack9650@gmail.com
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.