1 . Define the three primary types of decision-making systems and explain how Ob
ID: 3910930 • Letter: 1
Question
1. Define the three primary types of decision-making systems and explain how Obama’s campaign team used them to win votes. 2. Describe the difference between transactional and analytical information and determine which types Spotlight Analysis used to identify its 10 tribes. 3. Illustrate the business process model used to identify the 10 tribes. 4. Explain business process reengineering and how Obama’s team used it to develop political micro-targeting. 5. Formulate different metrics the Obama team used to measure the success of political micro-targeting. 6. Argue for or against the following statement: Political micro-targeting signals the dehumanization of politics.
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1. Define the three primary types of decision-making systems and explain how Obama’s campaign team used them to win votes.
Answer)
Decision-making systems are the systems which used data input to gather and analyze the data and then get some meaning and information out of it and thus it is necessary for all business professions and also many cases such as an election as mentioned in the question above. There are three primary types of decision-making systems such as:
a) Operational Level where the employees, gather, develop, control the data and the business activities and are part of running the day to day activities for the business. Operational level decisions made are the base decisions and structured which is the backbone of the business and affects business goals.
b) Managerial level is the level where the managers and the management including employees are evaluating the performance of the business to seek growth, adaptability and change in the business market. Thus there have to be managerial decisions made and over the short term as well as the long term plans and targets of the business. This level helps in evaluating the potential solutions and are decisions considered as semi structured.
c) Strategic level is the level where the managers and employees in the management develop the strategic plan for the objective of the business and achieving the goals of the business. Strategic decisions are taken by keeping in mind the strategic performance of the business and is a highly unstructured decision-making process as there are no rules which will guide us to make the decisions. Thus, this is very important for the business strategy in the long term.
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