Cross Cultural Conflict Resolution in Teams by John Ford October 2001 Team membe

Question

Cross Cultural Conflict Resolution in Teams

by John Ford
October 2001

Team members work in increasingly diverse environments: in terms of age (there are more older workers), gender (there are more women), race (there are more people of color), language (there are more languages spoken), and nationality (there are more immigrants). Beyond these differences, there are also deeper cultural differences that influence the way conflict is approached. The use of teams represents an important change in the way we work. The theory is that through the interdependency of the parts greater productivity is achieved by the whole. Experience has been less kind. One reason that teams fail to meet performance expectations is their paralysis through unresolved conflict. This article focuses on the impact of culture on the prevention and resolution of conflict in teams. Teams Dynamics

Over time successful teams develop culturally distinct pathways to communicate, problem solve, make decisions, and resolve conflict. Most literature on teams suggests that they realize high performance levels by passing through four distinct development phases: 'forming', 'storming', 'norming' and 'performing'.

The development of team norms does not take place in a vacuum, but is embedded in the wider social, political and economic context of the day. Another reality is that team members do not have access to the same power. Sources of power differ, as do expectations about how and when it will be used.

Writing for a North American audience, Cutcher-Gershenfeld and Kochan have suggested that a successful team will:

be comfortable dealing with conflict

be committed to resolving disputes close to the source

resolve disputes based on interests before rights and power

learn from experience with conflicts.
(Cutcher-Gershenfeld and Kochan)

This ties in with research on the effects of interpersonal conflict in teams. A team member’s commitment to the team and the team mission can increase if conflict is well-managed and resolved, but decreases if conflict goes unresolved. If unhealthy conflict goes unresolved for too long, team members are likely to quit or to search for alternatives. (Wallace Bishop and Dow Scott)

Defining Culture

Social anthropology, as the academic field responsible for the study of culture, has yet to settle on a definition of culture. However, for our practical purposes, culture is defined as the shared set of values, beliefs, norms, attitudes, behaviors, and social structures that define reality and guide everyday interactions. (Adapted from Moore and Woodrow).

This definition implies that culture is an attribute of a group, and also contemplates the fact that there may be as much variation within the group as between different groups. We often associate culture with a national group, however, culture includes ethnic groups, clans, tribes and organizations. Teams within organizations also have beliefs, attitudes and behaviors that constitute unique cultures.

Although there are many similarities between cultures, it is important not to minimize real differences that do exist.

A useful tool for considering the cultures of different groups is the bell curve. The majority of a group culture will confirm to a dominant set of beliefs, attitudes and behaviors, but there will be members of the cultural group that differ in significant ways from the norm.

Individualistic and Collectivist Dimensions of a Culture

An important dimension of culture is the extent to which members identify with the group (in this case the team) rather than themselves as individuals. Individualistic cultures place a high value on "autonomy, initiative, creativity, and authority in decision making." (Moore and Woodrow) Individual interests trump group interests, and any group commitment is a function of a perceived self-benefit.

Collectivist cultures, on the other hand, value the group above the individual. Group conformity and commitment is maintained at the expense of personal interests. Harmony, getting along and maintaining 'face' are seen as crucial.

The dominant culture in the USA, Canada, Western Europe, Australia, and New Zealand is individualistic, while collectivism predominates the rest of the world. However examples of both are found everywhere. In California where the recent census found that 32% of the population is Hispanic, 7% are African American and 10% are of Asian descent, it can safely be assumed that a relatively high percentage of the workforce comes from a social environment that is collectivist.

Comfort with Conflict

Individualists and collectivists view conflict differently. Collectivists, who place a high value on harmony, getting along and 'face' see conflict as a sign of social failure. As a result, comfort levels with conflict situations, especially of an interpersonal nature are low. Conflict is often avoided.

While many individualists also feel discomfort with conflict, it is acknowledged as an inevitable part of life that must be dealt with. However, being in conflict with another is not necessarily something to be ashamed about.

Involvement and Role of Third Parties

Team members from a collectivist culture will probably be more comfortable with a fellow team member addressing a conflict, rather than bringing in someone from the outside. Individualists, on the other hand, may prefer an impartial outsider, whose relationship to the team is remote-such as a Human Resource representative or external mediator.

The expected role of the third party is also influenced by cultural dimensions. In western, individualistic cultures mediation has evolved as a process in which the third party does not make decisions for the disputants. Some mediators provide an evaluation of the strengths and weakness and they are described as evaluative. At the other end of this continuum are mediators who do not make evaluations. They are purely facilitative.

In collectivist cultures, mediators are often expected to provide counsel, evaluate and advise in an effort to restore harmony. Disputants engage a third party precisely because they are unable to find a solution themselves.

Communication Styles

There are a number of factors that contribute to communication style. One factor is the extent to which it is expressive or restrained. Some team members may have been socialized to reveal strong emotions and to feel comfortable with prolonged eye contact and touch. Others may be more stoic, and mask emotions with a poker face, use monotone speech and avoid eye contact.

These different communication styles are not problematic in and of themselves. However, problems arise when value judgments are made on the basis of the different styles. For example, if team members disagree and one represents his views and feelings forcefully with a raised voice, another more restrained team member may see that as arrogant. The same 'arrogant' team member may conclude that the restrained team member is untrustworthy because eye contact is not maintained.

Another area of difference relates to directness. Some cultures are very direct. They like to 'cut to the chase' and get frustrated with someone who 'beats around the bush'. Indirect cultures prefer to deal with relational aspects first, and to restore harmony before addressing substantive issues.

Negotiation Style

Negotiation is a means to satisfy needs. It can be broken down into one of two approaches-positional and interest based. Positional negotiation involves haggling over extreme positions without a clear understanding of underlying interests. By contrast, an interest based approach focuses on the needs and concerns of the disputants. An interest based approach is widely used by conflict resolution practitioners, especially in western cultures. It has been popularized through books such as "Getting to Yes" (Fisher, Ury and Patton) but the extent of its internalization is limited.

Teams should consider their own negotiation styles and make an explicit decision as to whether they will use an interest based or positional negotiation approach.

During negotiations, cultures that prefer a direct communication style will seek direct, face to face communication rather than indirect shuttle diplomacy.

There are other cultural factors that have a bearing on the way a team will approach conflict prevention and resolution. These include:

our relationship to time (Whether we are monochromic and do one thing at a time or polychromic and do several things at once. Whether we expect the process to have a start and end or to be an ongoing process)

our relationship to rules (Whether we value rules and order over feelings and relationships)

our relationship to venue (Whether we are private or public, indoor or outdoor, formal or informal)

Lessons

Given that teams are comprised of diverse individuals with unique cultural backgrounds, what lessons can we distill for the successful prevention and resolution of conflict?

1. Know Yourself and Your Own Culture

Starting with yourself, examine your own beliefs, values, biases, and prejudices. How do you behave? What are your hot buttons? Locate your individual culture in the context of your family, regional, and national cultures. What is the social, political and economic context of the day? Being aware of our own cultures helps us to be open to different ideas. We are able to compare and contrast different approaches without being threatened.

2. Learn others expectations

We should, as Federal Mediation and Conciliation Service Commissioner Jan Sunoo has suggested, expect different expectations. (Sunoo) The only way we will know what our team members expect is to have an explicit conversation about the nature of conflict and how we prefer to deal with it when it arises. This should lead to a more general conversation that addresses how the team wants to work together. The sooner this happens the better. We can also read books and watch movies to understand others culture. Learning about a new culture takes time. Some liken culture to an iceberg where over nine tenths is out of sight. So it is with culture. There is the surface culture, and then there is that which is hidden-deep culture.

3. Check Your Assumptions

As we filter incoming information through our senses (Sight, sound, smell, taste, and touch) it is natural to make assumptions. We should develop acceptable communication protocols to check out the basis of our perceptions. Failure to do so leads to inaccurate stereotypes and may foster negative feelings of hostility.

One approach is to give specific feedback on the behavior you observed ("I noticed that you avoided eye contact when we were discussing the situation.") and to seek clarification of your interpretations. ("I suppose you could have been bored. Can you tell me what was going on?") Be open to various interpretations. Your first interpretation is not necessarily correct. Another variation is to give feedback on how you felt when the specified behavior occurred. ("I felt ignored when you avoided eye contact during our discussion. Can you tell me what was going on?") It sometimes helps to list all the possible interpretations you have thought of almost as if brainstorming.

4. When in Rome . . . ask questions

Does the old saying-When in Rome, do as the Romans-still have currency? After all, suggestions to learn about other cultures are so we can anticipate how situations will be dealt with and avoid conflict. Some go so far as to say this is necessary to show respect: "When we join a team that already exists we should learn and be respectful of the existing culture, just as we would when we travel."

The danger of this adage, not only in a team environment, is that it supports the prevailing/dominant culture and a rigidity that is counter productive to creativity and growth. Newcomers/immigrants who do not conform to the majority views of Romans may be expected to fall in line or 'go back to where they came from.'

The reformulation of the adage to encourage questions reflects an attitude of inquiry. Rather than assuming you know, you ask to clarify why things are being done differently. Open ended questions are generally less threatening, but close ended questions will often eliminate confusion on a particular aspect of culture.

5. Listen

Listening is widely acknowledged as a key conflict prevention and resolution skill. Care should be taken not to impose an approach to listening that causes discomfort. Not all cultures are comfortable expressing feelings in public.

Used in a team environment effective listening enables new norms to emerge that reflect a deep knowledge for one another's 'ways.' This level of multi cultural maturity will not always be achieved, and the norms will often reflect an issue by issue compromise by the different cultures present. Each team member will adhere to their own ways, and when their culture conflicts with others, adopt the others through a mix match of procedures. However, a compromise over cultural norms is better the imposition of values by a dominant group.

6. Consider the Platinum Rule

The Platinum rule encourages us to treat our team members as they would like to be treated rather than the way we like to be treated (the golden rule). It is similar to the difference between sympathy and empathy. Empathy is not about "walking a mile in his moccasins" but imagining "how he feels walking in his moccasins." Problems with the platinum rule arise when your way and the others way clash.

7. All conflict is multi cultural

There is as much diversity within a culture as between cultures. Thus, rather than thinking that we should use our cross cultural communication skills when we communicate between different cultural groups, we should assume that all communications are essentially cross cultural. It helps to remember that men and women form the two largest cultural groups.

Conclusion

One challenge of working in a team environment is that it is essentially multi cultural. Another is that conflict will arise from time to time. How your team chooses to respond can often be the difference between success and failure. The importance of talking about conflict prevention and resolution issues up front cannot be overstressed. It will go a long way to the enhanced productivity that is expected from a team that is performing well.

Question:

Read the article below. After reading it select a country other than the U.S. in which to create a joint venture with a local company in that country. You should create a plan for the upcoming negotiations for the joint venture. Your plan should include how the team perceives the negotiation issues and address how you will meet the joint venture objectives that you will set out as a bi-cultural team. Finally, what did you learn from the article.

Please help. Greatly appreciate it.

Explanation / Answer

I choose India in which i would like to create a joint venture with local company. If i have to create a plan for the upcoming negotiation issues to meet the joint- venture objectives that i will set out as bi-cultural team.I have to understand that how negotiation issues will be handled in Indian company and has to pay attention towards few things that we will discuss below

Plan for Negotiation with Indian company

As we know Indians are very keen negotiators,.They are very experienced in negotiating. bargaining is a part of Indian's life. Indians are very rational and they know hoe to use network and sources to collect the data on competitive situations and prices. So, In India we will use an open, and gracious style of negotiation.We should remember that during negotiation we can not openly show our confrontation.

Under this we have to use strategical passionate position with high strength.We have to draw attention towards our position, but we should not look like a hostile. we negotiation direct towards the anger, It will be better for us to leave the matter for next discussion.

To work with the Indians it is very important to start building trust during our introductions, and has to show respect to our host. Do't behave like a stereotype of the foreign business person as invader.It should not look like we have come to India for our benefit and for taking advantage. Build personal relationships and we have to visit them socially and appreciate Indian hospitality, culture to build a strong network.

Indians always take much time to work on rationale such as we have to be prepare with proper explanation of the competitive advantages, what will be the motivating factors, and in some cases, has to take into account the spiritual aspects of timings and venue or location of a business deal. Indian young and educated population have great sense of judgement. They tend to plan for the long-term deals They are very open to take new opportunities.

Use simplistic approach;

As per Indian culture we should use a bottom line approach because Indian believe in quick fix.so, this simplistic approach will be valid for Indian market.

At last we have learned that, in this era of internationalisation, it is very important to consider the cross-culture aspect before entering in the new market for the survival and success of business. As we know some countries have individualism approach and other have collective approach. before entering we should know how know how people in that country communicate, Negotiate, What are their expectations and must check if we are having some false opinions or perceptions about their culture and analyse our own culture and what are the differences that we are going to work on.If some company decide to go global it is very important for the organisation to consider the every aspect of that particular country that they have decide to enter in.Other thing to consider is if we expect there will be differences in different cultures but we should not forget the fact that there is no single dominating culture exist in one country because due to migrations and travelling there are always mix of culture characteristics and there are differences in the culture of people live in same country.

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