Hello chegg team, in following pictures is case study please read the all case s

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Hello chegg team, in following pictures is case study please read the all case study and give me answers. Please take care of plagrism. Q:1 write a market-oriented mission statement for Dyson Q:2 Discuss Dyson's marketing mix and how they fit within the context of its business and marketing strategy. DYSON: SOLVING CUSTOMER PROBLEMS IN WAYS THEY NEVER IMAGINED Dyson then did something that very few people less-steel design. With wings that extend downward at a would have the patience or the vision to do. He spent 15 15-degree angle from its centre, it appears ready for take-years and made 5127 vacuum prototyper-all based on a off. The latest aeronautic design from Boeing? No. It's the bag-less cyclonic separator-before he had the one that most innovative sink faucet to hit the market in decades. went to market. In his own words, "There were 5126 fail- Dyson--the company famous for vacuum cleaners, hand ue But I learned from each one. Thats how I came up From a head-on perspective, it has a sleek, stunning stain- dryers, and fans unlike anything else on the markes-is with a solution. about to revolutionize the traditional sink faucet Dyson's all-new vacuum was far more than techno- The Airblade Tap-a faucet that washes and driesgadgetry. Dyson had developed a completely new motor hands with a completely touch-free operation-is the lat- that ran at 110 000 revolutions per minate three times est in a line of revolutionary Dyson products that have ister than any other vacuum on the market. It provided reinvented their categories. In fact, Dyson was founded on tremendous suction that other brands simply couldn't a few very simple principles. First, every Dyson prodact match. The bag-less design was very efective at removing mast provide real consumer benefits that make life easser. dirt and particles from the air, and the machine was much Second, each product must take a totally unique approach easier to clean out than vacuums requiring the messy pro- to accomplishing common, everyday tasiks. Finaly, each cess of changing bags. The vacuum also manoeuvred more Dyson peoduct must infuse excitement into products so easily and could reach places other vacuums could not mundane that most people never think much about thees Dysoas vacuum really worked With a finished product in hand, Dyson pitched it to all the appliance makers. None of them wanted it. So James Dyson was born and raised in the United Kingdot Dyson bornowed $900 000 and began manufacturing the After studying design at the Royal College of Art, he had vacuum himself. He then convinced a mail-order cata- initially planned to design and build geodesic structures logue to carry the Dyson instead of Hoover or Electrolux for use as commercial space. But with no money to get his "Because your catalogue is boring" Dyson vacuums were vrature started, he took a job working for an acquain- soom picked up by other mail-order catalogues, then by tince, who handed him a blow torch and challenged him small appliance chains, and then by large department to create a prototype for an amphibious landing craft. stores. By the late 1990s, Dyson's full line of vacuums was th no welding experience, he figured things out on his being distributed in multiple global markets. At that point, n. Before long, the company was selling 200 boats a Dyson, the company that had quickly become known for THE MAN BEHIND THE NAME year based on his design vacuum cleaners, was already on to its next big thing That trial-and-error approach came naturally to Dyson, who applied it to create Dyson Incs first product THE DYSON METHOD In 1979, he had purchased what was claimed to be the During the development of Dyson's vacuums, a develop- rost pomverfal vacuum cleaner on the market. He found it ment model began to take shape. Take everyday products to be anything but. Instead, it seemed simply to move dit focus on their shortcoumings, and improve them to the around the room. This lefi Dyson wondering why no one point of reinvention. "I like going for unglamorous prod- ad yet invented a decent vacuum cleaner. At that point, ucts and making them a pleasure to use," Dyson told For membered something he'd seen in an industrial sawtune magazine. By taking this route, the company finds a cyclonic separator that removed dust from the air. solutions to the problems it's trying to solve. At the same Why wouldn't that approach work well in vacuum clean- thought no one was bothering to use technology in cleaners," said Dyson. Indeed, the core technol- time, it sometimes finds solutions for other problems For example, the vacuum motor Dyson developed sucked air with unprecedented strength. But the flapside of vacuum motors at the time was more than 150 vacum suction is exhaust. Why couldn't such a motor blow air at wet hands so fast that the water would be pressed eas old. "I saw a great opportunity to improve. 75

Explanation / Answer

ANS#1 . MISSION STATEMENT

''To create, reinvention and redesigned to breakthrough in everyday life product delivering a pleasure and delight to use the technology advancements ''

ANS#2 . The marketing mix refers to 4 P's of marketing decision, namely: product, price, promotion, and place.It is a very basic tool of marketing concept to understand the market and accordingly influence consumers to purchase a product or service.

Sir James Dyson's products has been a breakhrough to an already established market being a successful established brand in the market.

PRODUCT: The idea of Dyson has always been product centric for all the innovations, improvement, redesigning and developing products which other manufacturers have overlooked . Such as the products like the Bag;ess vaccum cleaners and the newly developed Airblade taps sink faucets that washes and dries hands with a difference where the faucet has a feature to wash and dry hands without touch and also it will save energy as compared to other similar products in market as it dry hands in 12seconds as compared to 40 seconds of other dryers

PRICE: Pricing of the products at Dyson is done at higher range to creat a different appeal which communicates the worth of the product and justified the value the product offers. The company iffers the Airblade tap sink faucets @ $1500

PROMOTION: Dyson has always believd in a NO NONSENSE aand simple promotion where the advertisement will only emphasis on the utiliy and features of the product and its difference with the rest of the similar products rather than on fancy projection of the brand image and false imagery advertising

PLACE: Dyson has a global presence with across 50 global markets both in developed and developing nations. Dyson looks forward to create a chain of store in USA offering its exclusive product range all in one . This will enhance the customer experience and also the visibility of the products promoted under an umbrella.

ANS#3 . YES, Dyason is a customer centric company. Although being a technology driven company the basic idea of James Dyson has always been to develop and reinvent the regular daily use products with a delightful and unforeseen utility for the end user that will revolutionize the product and its market.He used the ''interrogating product'' method to find and develop new ideas for developing products where the real consumers' observation and feedback on different issues related to the existing product and its drawbacks are derived from a number of questions andaccordingly a new and improved version of the old product is redesigned.

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