After read this article, please answer the questions on the forth picture. Thank

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After read this article, please answer the questions on the forth picture. Thank you! How Apple Lures Us Into Buying New iPhones We Don't Need We're getting played. By Carolyn Gregoire Were you first in line to swap in your iPhone 6S for a shiny new iPhone 7? Are you already hankering for the iPhone 8? That's exactly the way Apple intended it The tech giant has become the most profitable company in the world by developing a loyal base of consumers, who are hooked on its devices and willing to regularly replace them when new models are released. (It now even has a program where you can pay a monthly fee to get a new iPhone every year.) Now, new market research offers some clues into how Apple gets so many users hooked on product upgrades. A study that will appear in the Journal of Marketing Research suggests that products that we perceive as upgrades-even if their features are largely the same as older models-lead us to make irrational purchase decisions.

Explanation / Answer

Describe two kinds of organizations and the three levels of strategy in them. Give an original example of each.

Organization is defined as a legal entity of people sharing common mission. Organizations are of two kinds.

1. A privately owned business organization which serves the customers and earns profits for its survival. E.g. Amazon, Apple

  2. This is non-profit, non-governmental organization which serves its customers but their goal is not to earn profits. E.g. WHO

These firms are divided into three levels of strategy: -

1.         Corporate level strategy: - The overall strategy of the organization is directed by the top-level management. E.g. Coca Cola

2.         Strategic Business unit level: - Managers set up specific strategic directions for businesses for setting and creating value opportunity. E.g. AT&T

3.         Functional Level: - In this, a group of specialists in an organization create value in and for the organization. E.g. Fidelity

Why is it important for Marketers to be aligned with organizational strategies?

Marketers in an organization use strategic marketing strategy for allocation of marketing techniques for reaching its marketing targets in the form of market and customers. The teams need to work in collaboration with sales and finance so that it helps the business team work as one large unit. Marketing drives brand name. So, it is imperative for marketing to align with the organizational strategies and take pride in the brand. This will help in generating leads and a better PR which will give an organization long-lasting relation with the customers and will help achieve their profit and economical goals.

Describe how core values, mission, organizational culture, business and goals are important to organizations. Provide original example to support your answers.

Organizations are composed and exist to undertake and complete something for their customers and target markets. Regular assessment of organization’s core values, culture, missions, goals and business gives focus and direction from time to time. These things also specify their foundation, setting directions and formulating strategies. Core values of organization are guiding principle’s conducted over time. This helps in the company’s do not lose their sight of their responsibilities towards their stakeholders. Their mission statement helps to identify its function in society and also often identifies its products, technologies, markets and customers. Organizational culture shows the values, attitudes, ideas, norms and behaviours which is learnt and shared amongst the employees of the organization. This is handed over from employee to employee and they identify with organizational culture. Organizational goals or objectives are proclamations of all the accomplishments of work done or achieved by company in a specific period of time. For the answer to the question of business, organizations define it as a clear, wide and fundamental industry group or market area which has same offerings. E.g. Enron, Microsoft

Discuss how an organization assesses where it is now and where it seeks to be?

For setting up the strategic directions organizations ask two important questions.

1.         Where it is now: - It lets the organization to re-examine their proficiencies and capabilities which ensures that it has the competency to present a competitive edge in the market. It assesses its current and future customers for ensuring that these customers have a satisfying and exceptional experience, which is important marketing goal. It also helps the organization to analyze their present and future competition globally determining if business needs to be overhauled.

2.         Where it seeks to be: - For answering this question, organization needs to set precise goals and directions and assign appropriate resources so that they move in the right direction. Various analysis techniques can help achieve this for an organization

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