TRUE/FALSE 1. McDonald’s pressed on with the strategic plan of offering all-day
ID: 390135 • Letter: T
Question
TRUE/FALSE 1. McDonald’s pressed on with the strategic plan of offering all-day breakfast in spite of initial struggles because strategic decisions require long-term commitment. ANS: True2. The dessert menu, like the breakfast menu, is a strategic business unit (SBU) of McDonald’s ANS: 3. The foundation of any marketing plan is the firm’s mission statement, which defines a business in terms of goods and services rather than in terms of the benefits customers seek. ANS: 4. By extending their breakfast menu to all-day, McDonald’s now has a competitive advantage over Jack in the Box. ANS: 5. After their initial offering and then expansion of the menu for all-day breakfast, McDonald’s can now move forward to the next idea and leave that strategic plan behind. ANS:
TRUE/FALSE 1. McDonald’s pressed on with the strategic plan of offering all-day breakfast in spite of initial struggles because strategic decisions require long-term commitment. ANS: True
2. The dessert menu, like the breakfast menu, is a strategic business unit (SBU) of McDonald’s ANS: 3. The foundation of any marketing plan is the firm’s mission statement, which defines a business in terms of goods and services rather than in terms of the benefits customers seek. ANS: 4. By extending their breakfast menu to all-day, McDonald’s now has a competitive advantage over Jack in the Box. ANS: 5. After their initial offering and then expansion of the menu for all-day breakfast, McDonald’s can now move forward to the next idea and leave that strategic plan behind. ANS:
TRUE/FALSE 1. McDonald’s pressed on with the strategic plan of offering all-day breakfast in spite of initial struggles because strategic decisions require long-term commitment. ANS: True
2. The dessert menu, like the breakfast menu, is a strategic business unit (SBU) of McDonald’s ANS: 3. The foundation of any marketing plan is the firm’s mission statement, which defines a business in terms of goods and services rather than in terms of the benefits customers seek. ANS: 4. By extending their breakfast menu to all-day, McDonald’s now has a competitive advantage over Jack in the Box. ANS: 5. After their initial offering and then expansion of the menu for all-day breakfast, McDonald’s can now move forward to the next idea and leave that strategic plan behind. ANS:
Explanation / Answer
2) True
The SBUs are those for specific target segment and helps the company to grow the customer base
3) False
The company's Mission statement gives the details about customer and market preference along with goods and services. The marketing plan is derived from Mission statement which helps to achieve the target
4) True
The McDonald can now expect larger customer base as people can come and enjoy breakfast meal any time as per their convenience
5) False
The strategic plan is for longer horizon and should not be left behind till the point end results or desired goals are met.
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