23. Process design is primarily concerned with: a) addressing the needs of the c
ID: 390117 • Letter: 2
Question
23. Process design is primarily concerned with:
a) addressing the needs of the customer with appropriate product design
b) determining the best way to produce the desired product efficiently and effectively
c) The external appearance of the product
d) The technical excellence of the product
24. Some businesses follow a strategy of innovation (e.g., Apple) while others pursue a
strategy of imitating what others have innovated. The company that uses product imitation strategy benefits from ____ and _____.
a) Flexibility, price
b) Flexibility, quality
c) Process standardization and low price.
d) All of the above.
25. The key performance measure of a make-to-order process includes:
a)Meeting customer specifications
b)Forecasting demand accurately
c)Having adequate inventory on hand to meet demand.
d)Meeting delivery due dates
e) Only (a) and (d) above
26. A company has a product with unique features not matched by the competition and customers are clamoring to buy the product due to its uniqueness. Until matched by the competition, this unique feature becomes ____ for the company.
a) Order qualifier
b) Order equalizer
c) QFD
d) Order winner
e) Cannot be determined
Explanation / Answer
23. Process design is designing a process in which the product is produced with efficiency and accuracy. It is the process in which the product which is designed is given practical form. It's main aim is to give the best quality product. Hence it's major concern is to design the best way to produce the desired product efficiently and accurately. Hence the answer is b.
24. Imitation is generally done by the companies that enter the market late and let other companies set a trend. This helps them in avoiding risks of being rejected and can make the product much more unique as the no need to concentrate ont he original design of the product which is already accepted. So they can be flexible. They no need to spend much on educating people on the product and hence they can provide the product at lower prices as their investment will be low. They can set some standards to the product by adapting the process and other factors being used by the competitors . They can be creative . Most important of all they can provide better quality of the product by analysing the products of competitors and their defects. Hence the answer is all the above. d.
25.Make to order process is the process where manufacturing of a product starts only after the customer gives the order . The main aim of this process is to provide best services with maximum customisation. For this process extra lead time is taken and the main importance is given to manufacturing the product correctly as per the requirement. Hence the main performance measure is how much we met the specifications of the customer. Hence the answer is a.
26.Order winners are those products which have some unique festures unlike qualifiers which are qualified to be purchase as they meet the standards. Order winners will have some qualities in them that seperate them from other products of similar kinds winning them orders. Hence the unique features will become order winner for the company. The answer is d.
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