I need alot of help with this, please and thank you. Read both the \"Yes!\" book

Question

I need alot of help with this, please and thank you.

Read both the "Yes!" book's Introduction section and Chapter 1 to 4.

Social proof is persuasion method used to persuade other people to behave or believe in a certain way. These chapters extends our understanding on the use of social proof to make a persuasive message: What kind of social proof is effective or not and how to maintain the effect of social proof.

Write a one-page essay to:

(1) explain why Social Proof is a persuasion tool and how it can help sell products. (4 points)

(2) describe one experiment from the chapters that has impressed you the most. And explain why. (3 points)

(3) indicate in your essay, where you used (a) conjunctive adverb, (b) FANBOYS, and (c) punctuations to construct COMPOUND sentences. In other words, you need 3 compound sentences to satisfy this requirement. (3-points)

For instance, if you write a sentence with a FANBOYS, then at the end of the sentence, you should use a square bracket to indicate [FANBOYS]. Here is an example:

Senior students, planning to graduate in May, would benefit from having a LinkedIn account, so a potential employer might find them on LinkedIn. [FANBOYS]

Explanation / Answer

Social proof basically is the basis on which we decide the correctness of an individual’s behavior and attitude, based on the norms surrounding him. People usually try to behave in a manner so as to be socially acceptable. They do not want to go out of league, instead they want to imitate the behavior, which the society finds acceptable. This is social proof. It is usually considered as one of the best tool for persuasion and influence.

Social proof is taken as a tool by marketers to sell their products as:

There is an experiment highlighting the psychology of social proof. In the experiment, a marketer keeps a table in the middle of a pathway of mall and places his products on it. Initially just the seller is standing beside the product. Very few audiences showed interest to the same even when it was kept in the middle of the pathway to gain their attention. In the second setting, many paid audiences are asked to gather around the table, observe the product and show interest in the product [FANBOYS]. The marketer observed that many normal audiences came to the table and showed interest in the product. Such is the power of social proof.

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