Marketing objectives should be all of the following EXCEPT: a. realistic b. meas

Question

Marketing objectives should be all of the following EXCEPT: a. realistic b. measurable c. time specific d. abstract e. comparable against a benchmark f. Marketing objectives should be all of these. ANS:

Marketing objectives should be all of the following EXCEPT: a. realistic b. measurable c. time specific d. abstract e. comparable against a benchmark f. Marketing objectives should be all of these. ANS:

Marketing objectives should be all of the following EXCEPT: a. realistic b. measurable c. time specific d. abstract e. comparable against a benchmark f. Marketing objectives should be all of these. ANS:

Explanation / Answer

1. F. Marketing objectives should be all of these.

The reason for this is the simple understanding of the nature of marketing that needs to be done. we can say that the objectives should be measurable and realistic in their approach as well as time specific and comparable against a benchmark value. But, in the best possible execution capacity, a marketing objective should also be abstract as it needs to be able to not only target a specific market but, base don the requirements of the product/service being marketed, need to be able to cater to the most amount of people.

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