Ariana, a talented photography student, started her own photography business. Sh

Question

Ariana, a talented photography student, started her own photography business. She planned to solicit jobs from large corporations, which would need headshots and other pictures for their annual reports and websites. Although filling a unique niche, Ariana needed the security that the business would thrive and that she would earn enough to support herself and her family. She also hoped she would spend less time each day calling on potential clients and more time doing the actual shoots. As her small business consultant, which of the following suggestions would you have for Ariana?

Multiple Choice

Ariana should either take the risk necessary to develop a small business, or go to work for someone else.

In the beginning, it's doubtful that Ariana will realize ease of entry, security, and good profits. She needs to make plans in the event that one or more of these does not materialize quickly.

Photographers can take pictures of a multitude of things. It's probably not good strategy to limit her business to only photographing the needs of large corporations.

Ariana should definitely make time for herself each day so that she does not experience burnout. If she plans well, leaping into her own business will provide her with several hours of unstructured time each day where she can perfect her craft even more.

Explanation / Answer

Answer: (b) In the beginning, it's doubtful that Ariana will realize ease of entry, security, and good profits. She needs to make plans in the event that one or more of these does not materialize quickly.

Explanation: Being new into the photography business, Ariana will have to make lots of efforts in order to be noticed by the large corporations. The photography business is a competitive segment with variety of talented photographers. Most of the large corporations would already have their assigned photographers working for them on their annual reports and website assignments. Ariana may face difficulty in ease of entry and security as she will have to compromise with the desired rates of her assignments to break the competition. All of this may take considerable time and the business may not provide her with immediate financial security or profits. Also, initially she would be required to spend more time on calling on potential clients, going for meetings, presenting her proposals, etc. than on doing the actual shoots.

Therefore, Ariana should make her plans accordingly where one or more of security, profits, ease of entry does not materialize quickly.

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