How does Google implement the marketing concept? How does the external environme

Question

How does Google implement the marketing concept?

How does the external environment impact Google.?

How has Google impacted the digitalization of the economy?

1: Be specific about the external forces that impact Google,

2. Who are the customers? What is a customer? Is e-commerce changing the definition of what a customer is?

Who is the competition?

What do you think Google should introduce next?

How does Google make money? What is its business?

Does the introduction of the droid operating system change the nature of Google’s business?

What impact if any will Google have on the computer industry? The telecommunications industry?

Has Google decided to change its business model too quickly or too drastically

Does the introduction of the droid operating system change the nature of Google’s business?

2. What impact if any will Google have on the computer industry? The telecommunications industry?

3. Has Google decided to change its business model too quickly or too drastically?

Explanation / Answer

Q1. The Marketing concepts are:

1. By Launching The New Products and features to maintain the growth and explored the relavant ideas on the intranet.

2. By creating the informal work culture which with flexible hours and helps in retain the Employees.

3. Google recruits the diverse skills and qualities with a great academic excellance.

4. Google launched labs to provide feed back on new technology and product which attract many users a day.

Q2. External forces :

1. Competitors: In 2003-04 , the microsoft and Yahoo were planned to entter the search engine business which was the tough time for google as google was not able to withstand then.

2. Investors: in 2004, when google planned its IPO , there was more pressure foor investors to increase its profitability.

3. technology: Google image search, data range, Google web API which enable the researcher develop software that acess the billions of documents.

Q3.The google customers are Corporate Customers. In 1999, Red hat , signed as itsfirst commercial customers. Google, launched programs like wireless search technology for WAP phones, google number searchh, google toolbar, launched Domain, an advertising program adwords etc. Those who use these tols or subscribe it are become Customers.

Yes Google played an important role in E commerce, as everything become online an sold online with the help of various applications and programmes.

Q4. Google's main search competetior is Amazon who has its own App store.

Q5. Google Assistant like " OK Google "which will open the various thing on ur phone by just speak withou touching it.

Q6. In 2000, it entered into an agreements with various portals and websites acress th globe to provide search resultrcs for them launched many versions , domains , acquired archive , agreements with AT& T world net, InfoSpace.com, Ask Jeeves etc .search programs and Emerged as a largest search engine in the World. In 2003, Google has around 100000 advertisers signed up for its Google adwords Program.

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