ADIDAS is my company thank you Write a profile of your firm and what they do, hi

Question

ADIDAS is my company thank you

Write a profile of your firm and what they do, highlighting any hot button issues that you find.  By hot button, I refer to both, any particular aspects of the company that give them some sort of competitive advantage or ‘uniqueness,’ and /or any hot current issue(s) the firm may be facing.  You should also take this time to present and analyze the vision and mission of your firm per class discussion. Finally, try to find information relating to their general competitive profile. Some categories to consider include, but are not limited to:

•    Company Profile (a basic straightforward outline of what your company does, not the entire history)
•    Assessment of Vision/Mission
•    Industry/Primary Competitors
•    Key Products
•    Identifiable Customer Segments (if your firm sells directly to consumers)
•    Success to Date (a brief statement of their performance over a significant period of time
•    Hot Current Issues (maybe a hot product, excelling competitor, very bad corporate news or some such per your discretion),  etc. or anything else that you believe is important

Explanation / Answer

Adidas AG

Company Profile: Adidas AG is a German MNC, founded in the year 1924.This company offers shoes and sports clothing as the core products and accessories as by-products. It has been leading the sportswear manufacturing segment in Europe. The company has worldwide coverage and has a revenue of around 22 billion.

Vision and mission: A good vision and mission statement must be a SMART statement (specific, measureable, accurate, realistic and time bound).

Vision statement of the company is they are innovative and design leaders who work with the objective of helping athletes to achieve their peak performance

Mission: To become the global leaders in sporting goods industry

Both vision and mission statement are not SMART. They lack being specific and being time bound.

Primary competitor: Nike, Puma

Key products: Shoes, Active wear, Accessories

Identifiable Customer segment: Sports enthusiasts across the world

Success to Date:

Hot Current Issues:

https://www.adidas-group.com/en/sustainability/managing-sustainability/awards-recognition/

https://www.adidas-group.com/en/group/profile/

https://www.adidas.ca/en/help-topics-adidas_products.html

http://adidasdeportivocolombia.blogspot.com/2015/09/mission-vision-and-values.html

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