The objective of the following HOQ is to assess a restaurant’s competitive posit

Question

The objective of the following HOQ is to assess a restaurant’s competitive position. Study the following HOQ and answer the following questions:

1• Compute weighted scores for functional elements. (4 points)

2• Which functional elements should be emphasized? Why? (3 points)

Relationships Strong Medium Weak unerieoneomottve Elements How 7 Competitive Assessment Clean facilities Comfortable seating Delicious food Responsive servers7 Reasonable price 6 Customer perceptio Our restaurant Our competitor Weighted score Improvement difficulty rank(1-5)3 6 21

Explanation / Answer

1) The score for type of tile = 9 x 9 + 9 x 4

The score for type of tile = 109

The score for seat material = 4 x 9 + 9 x 6 + 9 x 3

The score for seat material = 117

Score server training = 1 x 9 + 7 x 9 + 9 x 2

Score server training = 90

Menu standardization = 8 x 8 + 7 x 5 + 9 x 5

Menu standardization = 144

Chef training = 9 x 8 + 9 x 7

Chef training = 135

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2) The functional element to be emphasized is menu standardization because it has the highest weighted score compared to other functional elements.

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