If done correctly, the executive summary should be a comprehensive document outl

Question

If done correctly, the executive summary should be a comprehensive document outlining every aspect of the marketing plan down to the last detail

True or false?

As noted in your text, what tool is very useful for marketing low-involvement products?

company websites

in-store promotion

in-store salespeople

television commercials

newspaper advertising

When evaluating choices, a consumer who asks the question How do I feel about it? is using which evaluative criteria?

Multiple Choice

attitudinal self-evaluation

evoked set consideration

affective choice

alternative choice

attribute-based choice

Kelly is running is her first marathon, and wants to make sure she has proper shoes to train in. She has created a list of running shoe brands that she will evaluate before making her purchase. This list is referred to as a(n):

Multiple Choice

informative criteria

recommended set

evoked set

evaluative criteria

essential set

Explanation / Answer

1. Executive summary is a short description of a large report. The given statement is FALSE.

2. The most useful tool for marketing low investment products is in store promotion. Hence the correct option is b. In store promotion.

3. The correct option is c. Affective choice

4. The correct option is d. Evaluative criteria.

Do give a positive rating if you think this answer helped

Related Questions

Navigate

• Browse (All)
• Browse I
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.