What is the value of sales and operations planning in supply chain integration?

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Sales and operations planning is a cross-functional collaborative process which helps in properly aligning supply and demand levels and improving business performance. When sales, marketing, finance and supply chain teams work together, great opportunities for growth arise through better decision making, improved team work and customer service, maintaining lower inventory levels and improving manufacturing efficiencies. If sales and operations teams do not communicate effectively, supply chain inefficiencies will occur leading to a loss of the above growth opportunities. Medium and long-term forecasts play an important role in estimating the demand accurately and in meeting the customer's demand through timely manufacturing and supply. Further, with the help of forecasts, demand and supply corrections can be made from time to time for achieving better efficiencies. E commerce strategies help a business reach out to a greater number of potential customers leading the business to expand its production and business in general. .   

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