oblems . Williwonk\'s Chocolates of St. Louis makes an assortment of chocolate c
ID: 3889555 • Letter: O
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oblems . Williwonk's Chocolates of St. Louis makes an assortment of chocolate candy and candy novelties The company has six in-city stores, five stores in major metropolitan airports, and a small mail-order branch. Williwonk's has a small, computerized information system that tracks inventory in its plant, helps schedule production, and so on, but this system is not tied directly into any of its retail outlets. The mail-order system is handled manually Recently, several Williwonk's stores experienced a rash of complaints from mail-order cus- tomers that the candy was spoiled upon arrival, that it did not arrive when promised, or that it never arrived; the company also received several letters complaining that candy in various airports tasted stale. Williwonk's has been selling a new, low-carb, dietetic form of chocolate made with sugar-free artificial sweetener. Sales have been brisk, but there have been problems shipping the wrong type of chocolate to an address for a diabetic person. There were a number of complaints, and Williwonk sent a number of free boxes of chocolate to ease the situation. lanagement would like to sell products using the Web but only has a few web pages with infor mation about the company and an order form that can be printed. Web ordering does not exist. One of the senior executives would like to sell customized chocolates with the name of a person on each piece. Although the production area has assured management that this could be easily done, there is no method to order customized chocolates. Another senior executive has mentioned that Williwonk's has partnered with several European chocolate manufacturers and will be importing chocolate from a variety of countries. At present, this must be done over the phone, by email, or by mail. The executive wants an internal website that will nable employees to order directly from the partner companies. All this has led a number of manag o request trend analysis. Too much inventory results in stale chocolate, while at other times s a shortage of a certain kind of chocolate day variation trends would help Williwonk's maintain an adequate inventory The inv ventory control manager has insisted that all changes must be implemented before the next season. "The time for this to be complete is an absolute due date," remarked Candy, a senior ager. "Make sure that everything works perfectly before the site goes public, " she continues. " want any customers receiving the wrong chocolates!" In addition, the order processing man- ou have been working for two weeks with Williwonk's on some minor modifications for its possible opportunities or problems among them that might lend themselves to systems most of the feedback on problems with Williwonk's products coming from in Problem 1? has mentioned that the system must be secure. inventory information system List the projects when you overhear two managers discussing these occurrences 2. Where is o How 3. After gettin reliable are the sources? Explain in a para ideas on tng to know Williwonk's management people better, you have approached them with your ld address some of the problems or opportunitice that cou on possible systems improvements given in Problem 1Explanation / Answer
1. Read and analyse the paragraph thoroughly. Undertand what the problem mentioned is and why it is happening. It is important to gauge the tone o fthe managers and executives about this and how they are dealing with it.
Gist : Williwonka is facing a crisis. Chocolates are being delivered to either the wrong addresses or not being delivered. Few of them in retail stores in the airport are stale. The low sugar chocolates for diabetic patients are not being delivered correctly and tracking inventroy across stores is an issue. The management is not happy with this and want to build an internal website to track inventory and manage orders. A throough trend anlysis needs to be done so that the inventory can be maintained properly without resulting in chocolate going to stale or going out of stock.
2. The company has a mail-order system from where the majority of complaints were received. This was setup to take orders from customers via mail but the customers had complaints about the delivery of these chocolates. They were either not delivered on time or not delivered at all. Wrong chocolates were being delivered and some of them were even stale. A company cannot lose its credibility amongst customers as their complete customer base gets destroyed and they lose the trust they've built. As of now, the claims made by the customers must be trusted and ammends should be made. A team should also be called upon to analyse the situation and check the validity of these claims.
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